Online Dating - Moldova

  • Moldova
  • Revenue in the Online Dating market is projected to reach US$0.75m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.87%, resulting in a projected market volume of US$0.84m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 247.0k users by 2028.
  • User penetration will be 5.0% in 2024 and is expected to hit 6.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$3.75.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Moldova has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Online Dating market have shifted towards convenience and efficiency. With busy lifestyles and limited time for socializing, many individuals are turning to online platforms to meet potential partners. Online dating allows users to browse through profiles and connect with others from the comfort of their own homes, eliminating the need for traditional dating methods. Additionally, the anonymity provided by online dating platforms appeals to those who may be hesitant to approach others in person. Trends in the Online Dating market in Moldova reflect global patterns. The use of mobile dating apps has become increasingly popular, as smartphones have become more affordable and accessible. These apps provide users with a convenient way to connect with others on the go, and often include features such as location-based matching and instant messaging. The rise of social media has also had an impact on the online dating market, with many platforms integrating social media features and allowing users to link their profiles to their social media accounts. This integration allows for a more authentic and transparent online dating experience, as users can view each other's social media activity and get a better sense of their interests and lifestyle. In addition to these global trends, there are also local special circumstances that have contributed to the growth of the Online Dating market in Moldova. One such circumstance is the country's relatively small population and limited dating pool. Moldova is a small country with a population of around 3. 5 million people, which can make it challenging for individuals to find compatible partners. Online dating platforms provide a solution to this issue by expanding the dating pool and connecting individuals who may not have otherwise crossed paths. Underlying macroeconomic factors have also played a role in the development of the Online Dating market in Moldova. The country has experienced economic growth in recent years, which has led to an increase in disposable income and discretionary spending. As a result, more individuals are able to afford the subscription fees and additional features offered by online dating platforms. Additionally, the growing internet penetration rate in Moldova has made online dating more accessible to a larger portion of the population. In conclusion, the Online Dating market in Moldova is growing due to changing customer preferences, global market trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency of online dating platforms, coupled with the increasing popularity of mobile dating apps and the integration of social media features, have contributed to the market's growth. Furthermore, Moldova's small population and limited dating pool, along with the country's economic growth and growing internet penetration rate, have created favorable conditions for the development of the Online Dating market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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