Digital Health - Moldova

  • Moldova
  • The Digital Health market in Moldova is projected to reach a revenue of US$38.42m in 2024.
  • It is expected to show an annual growth rate (CAGR 2024-2029) of 7.46%, resulting in a projected market volume of US$55.06m by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$40.91.
  • In global comparison, United States is projected to generate the most revenue in the Digital Health market, with an estimated revenue of US$47,120.00m in 2024.
  • Additionally, the largest market within the Digital Health market in Moldova will be Digital Fitness & Well-Being, which is expected to have a total revenue value of US$21.86m in 2024.
  • In Moldova, the digital health market is rapidly growing, with an increasing number of startups developing innovative health tech solutions.

Key regions: United States, China, Japan, Asia, Europe

Region comparison

Analyst Opinion

The Digital Health market in Moldova is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences:
In Moldova, customers are increasingly turning to digital health solutions due to the convenience and accessibility they offer. The ability to access fitness and well-being resources, consult with doctors online, and receive digital treatment and care aligns with the growing trend of consumers seeking efficient and personalized healthcare services.

Trends in the market:
One notable trend in the Moldovan Digital Health market is the rising popularity of digital fitness and well-being platforms. With an increasing focus on health and wellness, individuals are turning to digital solutions to track their fitness goals, access workout routines, and monitor their overall well-being. This trend is in line with the global shift towards preventive healthcare and self-care practices. Another trend shaping the Digital Health market in Moldova is the growing acceptance of online doctor consultations. The convenience of seeking medical advice from the comfort of one's home, especially in rural areas where access to healthcare facilities may be limited, is driving the adoption of telemedicine services. Patients appreciate the time and cost savings associated with virtual consultations, contributing to the overall growth of the online doctor consultation segment. Moreover, the digital treatment and care sub-market in Moldova is witnessing advancements in telehealth technologies and remote monitoring solutions. Healthcare providers are increasingly leveraging digital tools to deliver efficient and effective care to patients, particularly those with chronic conditions. The integration of digital treatment options is enhancing patient outcomes and improving the overall healthcare experience in the country.

Local special circumstances:
Moldova's healthcare system faces challenges such as limited healthcare infrastructure and resources, as well as disparities in healthcare access between urban and rural areas. In this context, the adoption of Digital Health solutions presents an opportunity to bridge the gap and improve healthcare delivery across the country. The government's efforts to promote digital health initiatives and invest in technology infrastructure are further driving the growth of the market.

Underlying macroeconomic factors:
The economic landscape in Moldova, characterized by ongoing digitalization efforts and a growing tech-savvy population, is conducive to the expansion of the Digital Health market. As the country continues to embrace technological innovations in various sectors, including healthcare, the demand for digital health solutions is expected to rise. Additionally, increasing internet penetration and smartphone usage among the population are facilitating the adoption of digital health services, shaping the future of healthcare delivery in Moldova.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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