Market Insights Digital eServices Dating Services

Online Dating - Tanzania

Tanzania

Revenue in the Online Dating market is projected to reach US$9.65m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 22.34%, resulting in a projected market volume of US$21.62m by 2028.
In the Online Dating market, the number of users is expected to amount to 3.5m users by 2028.
User penetration will be 3.2% in 2024 and is expected to hit 4.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.44.
In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

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Analyst Opinion

The Online Dating market in Tanzania is experiencing significant growth and development. Customer preferences are shifting towards online dating platforms, leading to an increase in the number of users and the overall market size. This trend can be attributed to several factors, including changing societal norms, increased internet penetration, and the convenience and efficiency offered by online dating platforms.

Customer preferences: In Tanzania, customer preferences are gradually shifting towards online dating platforms. Traditionally, dating in Tanzania was primarily conducted through traditional methods such as introductions by friends and family or meeting potential partners in social settings. However, with the rise of technology and the internet, more Tanzanians are embracing online dating as a viable option to meet potential partners.

Trends in the market: One of the main trends in the Tanzanian online dating market is the increasing popularity of mobile dating apps. As mobile phone penetration continues to rise in the country, more Tanzanians have access to smartphones, making mobile dating apps a convenient and accessible way to connect with others. These apps offer features such as location-based matching, instant messaging, and profile customization, which appeal to Tanzanian users. Another trend in the market is the growing acceptance of online dating among different age groups. While initially popular among younger generations, online dating is now gaining traction among older Tanzanians as well. This can be attributed to the increasing familiarity and comfort with technology, as well as the desire to explore new avenues for meeting potential partners.

Local special circumstances: One of the unique aspects of the Tanzanian online dating market is the cultural and religious diversity of the country. Tanzania is home to various ethnic groups and religions, each with its own dating customs and preferences. Online dating platforms in Tanzania need to cater to these diverse preferences and provide options for users to specify their cultural and religious backgrounds. This allows users to find potential partners who share similar values and beliefs, increasing the chances of compatibility.

Underlying macroeconomic factors: The growth of the online dating market in Tanzania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an expansion of the middle class. With increased disposable income, more Tanzanians are able to afford smartphones and internet access, contributing to the rise in online dating users. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating in Tanzania. Lockdowns and social distancing measures have limited opportunities for traditional dating, leading to a greater reliance on online platforms to meet new people. This shift in behavior is likely to have a long-lasting impact on the online dating market, even after the pandemic subsides. In conclusion, the Online Dating market in Tanzania is experiencing growth and development due to changing customer preferences, increased internet penetration, and the convenience offered by online dating platforms. Mobile dating apps and the acceptance of online dating among different age groups are key trends in the market. The cultural and religious diversity of Tanzania presents unique challenges and opportunities for online dating platforms. Underlying macroeconomic factors, such as economic growth and the impact of the COVID-19 pandemic, also contribute to the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.