Market Insights Digital eServices Event Tickets

Cinema Tickets - Austria

Austria

Revenue in the Cinema Tickets market is projected to reach US$45.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.37%, resulting in a projected market volume of US$47.67m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 1.1m users by 2028.
User penetration will be 11.6% in 2024 and is expected to hit 11.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$42.68.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Austria has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Austria are increasingly seeking out unique and immersive cinema experiences. They are looking for more than just a standard movie screening, but rather an event that includes comfortable seating, high-quality audio and visual technology, and a variety of food and beverage options. This trend has led to the rise of luxury cinemas and multiplexes that offer a premium movie-going experience.

Trends in the market: One of the key trends in the Cinema Tickets market in Austria is the increasing popularity of online ticket booking. Customers are now able to easily browse movie listings, select their preferred showtimes, and purchase tickets from the comfort of their own homes or on their mobile devices. This convenience has contributed to the growth of the market, as it eliminates the need to wait in long lines at the cinema. Additionally, the integration of online ticket booking platforms with social media has allowed for increased exposure and promotion of movies, further driving ticket sales.

Local special circumstances: Austria has a strong cultural tradition of cinema, with a number of renowned film festivals and a thriving local film industry. This has created a demand for a diverse range of films, including both international blockbusters and independent productions. As a result, cinemas in Austria often offer a wide selection of movies, catering to a variety of tastes and preferences. This diversity has helped to attract a larger audience and increase ticket sales.

Underlying macroeconomic factors: The Cinema Tickets market in Austria has been positively influenced by the country's strong economic growth and high disposable income levels. As the economy continues to expand, consumers have more money to spend on leisure activities, including going to the cinema. Additionally, Austria's stable political environment and high standard of living have contributed to a sense of security and well-being among consumers, leading to increased spending on entertainment. In conclusion, the Cinema Tickets market in Austria is experiencing growth due to changing customer preferences, such as a desire for unique cinema experiences and the convenience of online ticket booking. The local special circumstances, including a strong cultural tradition of cinema and a diverse range of films, have also contributed to the market's development. Furthermore, underlying macroeconomic factors, such as strong economic growth and high disposable income levels, have supported the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.