Online Casinos - Austria

  • Austria
  • Revenue in the Online Casinos market is projected to reach US$326.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.63%, resulting in a projected market volume of US$376.20m by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 0.6m users by 2028.
  • User penetration will be 5.6% in 2024 and is expected to hit 6.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.64k.
  • In global comparison, most revenue will be generated in the United States (US$7,645.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

 
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Analyst Opinion

The Online Casinos market in Austria has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences:
Austria has seen a shift in customer preferences towards online gambling and casino games. The convenience and accessibility of online casinos have attracted a growing number of players who enjoy the thrill of gambling from the comfort of their own homes. Additionally, the availability of a wide range of games and the ability to play anytime and anywhere have contributed to the popularity of online casinos in Austria.

Trends in the market:
One of the key trends in the Online Casinos market in Austria is the increasing use of mobile devices for online gambling. With the widespread adoption of smartphones and tablets, more and more players are opting to play casino games on their mobile devices. This trend has been further accelerated by the development of mobile casino apps and optimized websites, providing a seamless and immersive gaming experience on the go. Another trend in the market is the growing popularity of live dealer games. Live dealer games combine the convenience of online gambling with the authenticity of a traditional casino setting. Players can interact with real dealers and other players in real-time, enhancing the social aspect of online gambling. This trend has been particularly appealing to Austrian players who value the social aspect of gambling.

Local special circumstances:
Austria has a well-established gambling culture, with a long history of land-based casinos. This has created a favorable environment for the development of online casinos, as players are already familiar with the concept of gambling and are open to trying out new forms of entertainment. Additionally, the Austrian government has implemented a regulatory framework that ensures the safety and fairness of online gambling, providing players with a sense of security and trust.

Underlying macroeconomic factors:
The strong economy of Austria has also contributed to the growth of the Online Casinos market. With a high disposable income and a stable financial environment, Austrians have more discretionary income to spend on leisure activities, including online gambling. Furthermore, the country's high internet penetration rate and advanced digital infrastructure have made it easier for online casinos to reach and attract a large customer base. In conclusion, the Online Casinos market in Austria is experiencing growth due to changing customer preferences, such as the shift towards mobile gambling and the popularity of live dealer games. The country's well-established gambling culture, regulatory framework, strong economy, and advanced digital infrastructure have created a favorable environment for the development of online casinos.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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