Online Learning Platforms - China

  • China
  • Revenue in the Online Learning Platforms market is projected to reach US$40.60bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.80%, resulting in a projected market volume of US$39.32bn by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 310.1m users by 2028.
  • User penetration will be 21.0% in 2024 and is expected to hit 20.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$129.90.
  • In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Region comparison

Analyst Opinion

The Online Learning Platforms market in China has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Chinese consumers have shown a growing interest in online learning platforms due to several factors. Firstly, the convenience and flexibility offered by online learning platforms allow individuals to access educational content anytime and anywhere, which aligns with the busy lifestyles of many Chinese people. Additionally, the variety of courses and subjects available on these platforms cater to a wide range of interests and needs, making online learning a popular choice for both personal and professional development. Lastly, the affordability of online courses compared to traditional offline education is an attractive feature for cost-conscious consumers.

Trends in the market:
One of the key trends in the Online Learning Platforms market in China is the increasing adoption of mobile learning. With the widespread use of smartphones and the availability of high-speed internet, mobile learning has become a popular way for Chinese consumers to access educational content on the go. Online learning platforms have responded to this trend by developing mobile applications and optimizing their websites for mobile devices, ensuring a seamless learning experience for users. Another trend in the market is the rise of live streaming and interactive learning. Chinese consumers value interactive and engaging learning experiences, and online learning platforms have started to incorporate live streaming sessions, virtual classrooms, and interactive quizzes to enhance user engagement. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased demand for online education and the need for innovative teaching methods.

Local special circumstances:
China's large population and vast geographic size present unique challenges and opportunities for the Online Learning Platforms market. The country's online learning platforms have had to adapt to cater to the diverse needs and preferences of consumers across different regions. This has led to the development of specialized platforms targeting specific subjects or industries, as well as platforms that offer localized content and support in regional languages. Furthermore, the Chinese government has been supportive of the online education industry, recognizing its potential to address the country's educational needs and bridge the urban-rural education gap. This support has included policies and initiatives to promote the development of online learning platforms, such as providing subsidies for online courses and encouraging partnerships between online platforms and traditional educational institutions.

Underlying macroeconomic factors:
China's rapidly growing middle class, increasing disposable income, and rising urbanization have contributed to the growth of the Online Learning Platforms market. As more Chinese consumers seek to improve their skills and knowledge for personal and professional advancement, online learning platforms have become an attractive option. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning in China. With the temporary closure of schools and universities during the pandemic, students and professionals turned to online platforms to continue their education remotely. This shift in behavior has not only increased the user base of online learning platforms but also highlighted the benefits and potential of online education in China. In conclusion, the Online Learning Platforms market in China is experiencing significant growth due to changing customer preferences, emerging trends such as mobile learning and interactive teaching methods, local special circumstances such as regional diversity and government support, and underlying macroeconomic factors such as the growing middle class and the impact of the COVID-19 pandemic. As the demand for lifelong learning and digital education continues to rise, online learning platforms in China are well-positioned to capitalize on these opportunities and further expand their market presence.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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