Dating Services - China

  • China
  • Revenue in the Dating Services market is projected to reach US$1,590.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.31%, resulting in a projected market volume of US$1,675.00m by 2028.
  • The Matchmaking market has a projected market volume of US$1,211.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$11.70 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 146.4m users by 2028.
  • User penetration in the Dating Services market will be at 9.1% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in China has witnessed significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
Chinese consumers are increasingly turning to online dating services to find their partners, as it offers convenience and a wider pool of potential matches. Online dating platforms provide users with the ability to filter their preferences and connect with like-minded individuals, making it easier to find compatible partners. Additionally, online dating allows for more discreet interactions, which is particularly appealing in a society where traditional dating norms may still be prevalent.

Trends in the market:
One of the key trends in the Chinese dating services market is the rise of mobile dating apps. With the widespread adoption of smartphones and the availability of high-speed internet, mobile dating apps have become a popular way for people to meet and connect. These apps offer features such as location-based matching and real-time messaging, making it easier for users to find and communicate with potential partners. Another trend in the market is the growing popularity of niche dating platforms. As the market becomes more saturated, dating services are increasingly targeting specific segments of the population. For example, there are now dating platforms specifically designed for professionals, LGBTQ+ individuals, and people with specific hobbies or interests. These niche platforms cater to the unique needs and preferences of their target audience, providing a more tailored dating experience.

Local special circumstances:
In China, there are certain cultural and social factors that influence the dating services market. Traditional Chinese values place a strong emphasis on marriage and family, and there is often societal pressure to settle down and start a family at a relatively young age. This has led to a high demand for dating services, as individuals seek to find suitable partners within a limited timeframe. Furthermore, China's gender imbalance, with a higher number of men than women, has created a competitive dating environment. This has fueled the growth of the dating services market, as men turn to online platforms to increase their chances of finding a partner.

Underlying macroeconomic factors:
China's rapid urbanization and rising disposable incomes have contributed to the growth of the dating services market. As more people move to cities and experience a higher standard of living, they are increasingly looking for romantic relationships and companionship. This has created a larger market for dating services, both online and offline. Additionally, the increasing prevalence of internet usage and smartphone adoption in China has made online dating more accessible to a larger segment of the population. As more people gain access to the internet and become familiar with online dating platforms, the market is expected to continue growing. In conclusion, the Dating Services market in China is experiencing growth due to changing customer preferences, the rise of mobile dating apps, the popularity of niche platforms, cultural and social factors, as well as underlying macroeconomic factors. As technology continues to advance and societal attitudes towards dating evolve, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Demographics
  • Global Comparison
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