Music Events - China

  • China
  • Revenue in the Music Events market is projected to reach US$888.80m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.73%, resulting in a projected market volume of US$1,029.00m by 2028.
  • In the Music Events market, the number of users is expected to amount to 31.5m users by 2028.
  • User penetration will be 2.0% in 2024 and is expected to hit 2.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$29.44.
  • In global comparison, most revenue will be generated in the United States (US$16,980.00m in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

Region comparison

Analyst Opinion

China's Music Events market has experienced significant growth in recent years, driven by changing customer preferences, the emergence of new trends, and local special circumstances.

Customer preferences:
Chinese consumers have shown a growing interest in attending music events, with a particular focus on live performances by both domestic and international artists. This preference can be attributed to several factors. Firstly, attending music events allows individuals to experience the excitement and energy of live performances, creating a sense of connection with the music and the artist. Secondly, music events provide an opportunity for socializing and networking, appealing to the younger generation who seek unique and memorable experiences. Lastly, the increasing availability of online platforms and social media has made it easier for consumers to discover and share information about upcoming music events, contributing to the growing demand.

Trends in the market:
One notable trend in the Chinese Music Events market is the rise of music festivals. These multi-day events, featuring a diverse lineup of artists across different genres, have gained popularity among music enthusiasts. Music festivals provide a platform for both established and emerging artists to showcase their talent, attracting a wide range of attendees. Additionally, the festival atmosphere, which often includes food stalls, art installations, and interactive activities, enhances the overall experience for attendees. Another trend is the growing demand for international music events. Chinese consumers have shown a strong interest in attending concerts by international artists, especially those from Western countries. This trend can be attributed to the increasing exposure to global music through online platforms and the desire to experience different cultures. As a result, music event organizers have been actively booking international artists to cater to this demand.

Local special circumstances:
China's large population and increasing disposable income have contributed to the growth of the Music Events market. With a population of over 1. 4 billion people, there is a substantial consumer base for music events. Additionally, the rising middle class in China has led to an increase in disposable income, allowing more individuals to afford tickets to music events. Furthermore, the Chinese government has been supportive of the music industry, promoting cultural development and creativity. This support has led to the establishment of more music venues and the organization of music events across the country. The government's efforts to attract international artists and promote cultural exchanges have further fueled the growth of the Music Events market.

Underlying macroeconomic factors:
China's strong economic growth and urbanization have played a significant role in the development of the Music Events market. As the economy continues to expand, more individuals have the financial means to attend music events. Additionally, the increasing urbanization rate has led to the development of modern infrastructure, including state-of-the-art concert venues, making it easier for organizers to host large-scale music events. In conclusion, the Music Events market in China is experiencing rapid growth due to changing customer preferences, the rise of music festivals, the demand for international artists, local special circumstances such as a large population and government support, and underlying macroeconomic factors such as strong economic growth and urbanization. As these trends continue to evolve, the Music Events market in China is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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