Market Insights Digital eServices Online Education

Online University Education - Eastern Europe

Eastern Europe

Revenue in the Online University Education market is projected to reach US$0.40bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.79%, resulting in a projected market volume of US$0.54bn by 2028.
In the Online University Education market, the number of users is expected to amount to 0.6m users by 2028.
User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$0.93k.
In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online University Education market in Eastern Europe is experiencing significant growth and development. Customer preferences in the region are shifting towards online education due to its convenience and flexibility. With busy work schedules and limited time, many individuals are opting for online courses to enhance their skills and knowledge. Additionally, the COVID-19 pandemic has accelerated the adoption of online education as traditional universities and schools were forced to close temporarily. This has further fueled the demand for online university education in Eastern Europe. Trends in the market indicate that there is a wide range of online courses and programs available to cater to the diverse needs of students. Universities are offering various degree programs, certifications, and short courses online, allowing individuals to choose the option that best suits their career goals and interests. Moreover, advancements in technology have made it easier for students to access online learning platforms and interact with professors and fellow students in virtual classrooms. This has created a more engaging and interactive learning experience, attracting more students to enroll in online university education. Local special circumstances in Eastern Europe also contribute to the growth of the online university education market. The region has a high number of working professionals who are seeking to upgrade their skills or switch careers. Online education provides them with the flexibility to continue working while pursuing their studies. Additionally, Eastern Europe has a large population of young adults who are digitally savvy and open to new forms of learning. This demographic is more inclined towards online education, further driving the market growth. Underlying macroeconomic factors also play a role in the development of the online university education market in Eastern Europe. The region has witnessed economic growth in recent years, leading to an increase in disposable income. As a result, more individuals are willing to invest in their education and future prospects. Additionally, the cost of online education is often lower compared to traditional universities, making it more accessible to a wider audience. In conclusion, the Online University Education market in Eastern Europe is experiencing growth and development due to customer preferences for convenience and flexibility, the availability of a wide range of online courses, local special circumstances such as a high number of working professionals and a digitally savvy population, and underlying macroeconomic factors such as economic growth and affordability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.