Key regions: United States, Asia, Japan, Germany, South Korea
The Online Gambling market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences in Eastern Europe have been shifting towards online gambling due to several reasons. Firstly, the convenience and accessibility of online gambling platforms have attracted a large number of customers. With just a few clicks, players can access a wide variety of games and place bets from the comfort of their own homes. This convenience factor has been a major driver of the market's growth. Another factor contributing to the growth of the online gambling market in Eastern Europe is the increasing popularity of mobile gambling. With the proliferation of smartphones and the improvement of mobile internet connectivity, more and more people are using their mobile devices to gamble online. This trend has opened up new opportunities for online gambling operators to reach a larger customer base. In addition to convenience and mobile accessibility, customer preferences in Eastern Europe are also influenced by the wide range of games and betting options available online. Online gambling platforms offer a diverse selection of casino games, sports betting, and other forms of gambling, catering to the different preferences and interests of customers. This variety has attracted a diverse range of customers, further driving the growth of the market. Trends in the market indicate that the online gambling industry in Eastern Europe is becoming more regulated. Governments in the region are recognizing the potential economic benefits of online gambling and are implementing regulations to ensure a fair and transparent market. This regulatory framework provides a sense of security for customers, which in turn encourages more people to participate in online gambling activities. Local special circumstances in Eastern Europe also play a role in the development of the online gambling market. Some countries in the region have a long tradition of gambling, and online gambling has provided a modern and convenient alternative to traditional brick-and-mortar casinos. Additionally, the relatively low cost of operating an online gambling platform compared to a physical casino has attracted both local and international operators to enter the market. Underlying macroeconomic factors such as increasing disposable income and improving internet infrastructure have also contributed to the growth of the online gambling market in Eastern Europe. As the economy in the region continues to develop, more people have the financial means to participate in online gambling. Furthermore, the expansion of high-speed internet coverage has made it easier for customers to access online gambling platforms, further fueling market growth. Overall, the online gambling market in Eastern Europe is experiencing rapid growth due to customer preferences for convenience, mobile accessibility, and a wide range of games. The increasing regulation of the market, local special circumstances, and favorable macroeconomic factors are also contributing to its development. As the market continues to evolve, it is expected to attract even more customers and generate significant revenue for operators in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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