Online Education - United Kingdom

  • United Kingdom
  • Revenue in the Online Education market is projected to reach US$10.60bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.33%, resulting in a projected market volume of US$14.60bn by 2028.
  • The Online University Education market has a projected market volume of US$9.74bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$87,510.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$0.89k in 2024.
  • In the Online Education market, the number of users is expected to amount to 15.1m users by 2028.
  • User penetration in the Online Education market will be at 17.2% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Region comparison

Analyst Opinion

The Online Education market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences:
One of the key reasons for the growth of the Online Education market in United Kingdom is the increasing preference of customers for flexible and convenient learning options. With the advancements in technology and the widespread availability of high-speed internet, more and more people are opting for online education as it allows them to learn at their own pace and from the comfort of their own homes. Additionally, online education offers a wide range of courses and programs, allowing customers to choose subjects that are relevant to their interests and career goals.

Trends in the market:
One of the major trends in the Online Education market in United Kingdom is the rise of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and can be accessed for free or at a low cost. These courses are offered by top universities and institutions from around the world, making high-quality education accessible to a larger audience. The popularity of MOOCs has been increasing in United Kingdom as they provide a flexible and affordable way to acquire new skills and knowledge. Another trend in the Online Education market in United Kingdom is the increasing adoption of online learning platforms by traditional educational institutions. Many universities and colleges in United Kingdom are now offering online courses and degree programs to cater to the growing demand for flexible learning options. This trend is driven by the recognition that online education can complement traditional classroom-based learning and provide students with a more personalized and interactive learning experience.

Local special circumstances:
The Online Education market in United Kingdom is also influenced by local special circumstances. One of the key factors is the high level of internet penetration in the country. United Kingdom has one of the highest internet penetration rates in Europe, with a large percentage of the population having access to high-speed internet. This has made it easier for people in United Kingdom to access online education platforms and participate in online courses. Another special circumstance in United Kingdom is the presence of a strong higher education sector. United Kingdom is home to some of the world's top universities and colleges, which attract students from around the world. The reputation of these institutions has also contributed to the growth of the Online Education market in United Kingdom, as they have started offering online courses and degree programs to cater to the demand from domestic and international students.

Underlying macroeconomic factors:
The growth of the Online Education market in United Kingdom is also influenced by underlying macroeconomic factors. The changing nature of work and the increasing demand for skills in emerging industries such as technology and data analysis have created a need for continuous learning and upskilling. Online education provides a flexible and cost-effective way for individuals to acquire new skills and stay relevant in the job market. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in United Kingdom. With the closure of schools and universities, many students and professionals turned to online learning platforms to continue their education and professional development. This increased awareness and acceptance of online education is expected to have a long-lasting impact on the market, even after the pandemic subsides. In conclusion, the Online Education market in United Kingdom is experiencing significant growth due to the increasing preference for flexible learning options, the rise of MOOCs, the adoption of online learning platforms by traditional educational institutions, local special circumstances such as high internet penetration and a strong higher education sector, and underlying macroeconomic factors such as the changing nature of work and the impact of the COVID-19 pandemic.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)