Event Tickets - United Kingdom

  • United Kingdom
  • Revenue in the Event Tickets market is projected to reach US$5.21bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.05%, resulting in a projected market volume of US$5.65bn by 2028.
  • The Sport Events market has a projected market volume of US$2.49bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$287.40 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 18.3m users by 2028.
  • User penetration in the Event Tickets market will be at 26.3% in 2024.

Key regions: Germany, India, China, Europe, Japan

Region comparison

Analyst Opinion

The Event Tickets market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences:
Customers in the United Kingdom have shown a strong preference for attending live events and performances, which has contributed to the growth of the Event Tickets market. The popularity of music concerts, theater shows, and sporting events has continued to increase, with people willing to spend money on tickets to experience these live performances. Additionally, there has been a shift in customer preferences towards more unique and immersive experiences, leading to the rise of niche events and festivals.

Trends in the market:
One of the key trends in the Event Tickets market in the United Kingdom is the increasing use of online platforms for ticket sales. Customers now have the convenience of purchasing tickets from the comfort of their own homes, which has led to a significant growth in online ticket sales. This trend has also resulted in increased competition among ticketing platforms, with companies offering various incentives and discounts to attract customers. Another trend in the market is the rise of mobile ticketing. With the widespread use of smartphones, customers now have the option to store their tickets digitally on their devices, eliminating the need for physical tickets. This not only provides convenience for customers but also reduces costs for event organizers.

Local special circumstances:
The United Kingdom has a rich cultural heritage and a vibrant entertainment industry, which has contributed to the growth of the Event Tickets market. The country is known for its world-class music festivals, West End theater shows, and prestigious sporting events such as Wimbledon and the Premier League. These unique offerings attract both domestic and international customers, further fueling the demand for event tickets.

Underlying macroeconomic factors:
The growth of the Event Tickets market in the United Kingdom can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high disposable income, which allows individuals to allocate a portion of their budget towards entertainment and leisure activities. Additionally, the growth of the tourism industry in the United Kingdom has also contributed to the demand for event tickets, as tourists seek to experience the country's cultural and entertainment offerings. In conclusion, the Event Tickets market in the United Kingdom has experienced significant growth due to customer preferences for live events, the increasing use of online platforms and mobile ticketing, the country's unique cultural and entertainment offerings, and favorable macroeconomic factors. The market is expected to continue growing as customers seek more immersive and unique experiences.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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