Online Lottery - United Kingdom

  • United Kingdom
  • Revenue in the Online Lottery market is projected to reach US$2.76bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.27%, resulting in a projected market volume of US$3.52bn by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 2.1m users by 2028.
  • User penetration will be 2.4% in 2024 and is expected to hit 3.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$1.64k.
  • In global comparison, most revenue will be generated in the United States (US$5,743.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Region comparison

Analyst Opinion

The Online Lottery market in United Kingdom has been steadily growing over the past few years, driven by customer preferences and trends in the market.

Customer preferences:
Customers in the United Kingdom have shown a growing interest in online lottery platforms due to their convenience and accessibility. Online lottery platforms allow customers to participate in various lottery games from the comfort of their own homes, eliminating the need to visit physical lottery retailers. Additionally, online platforms offer a wider range of lottery games and betting options, giving customers more choices and flexibility. Furthermore, the ability to purchase tickets online and receive notifications of winning numbers and prizes has made the online lottery experience more convenient and engaging for customers.

Trends in the market:
One of the key trends in the online lottery market in the United Kingdom is the increasing popularity of mobile lottery apps. With the widespread use of smartphones and tablets, customers are increasingly using mobile apps to participate in lottery games. Mobile apps offer a seamless and user-friendly experience, allowing customers to easily purchase tickets, check results, and claim prizes on the go. This trend is expected to continue as more customers embrace mobile technology and seek convenient ways to participate in lottery games. Another trend in the market is the introduction of innovative lottery games and features. Online lottery operators are constantly looking for ways to differentiate themselves and attract customers. This has led to the development of new and exciting lottery games with unique features such as instant win games, scratchcards, and syndicate betting. These innovative games and features provide customers with a more engaging and entertaining lottery experience, driving the growth of the online lottery market in the United Kingdom.

Local special circumstances:
The United Kingdom has a well-established lottery market, with the National Lottery being one of the most popular forms of gambling in the country. The National Lottery has been operating since 1994 and has a strong brand presence. However, the introduction of online lottery platforms has provided customers with an alternative to the National Lottery, allowing them to explore a wider range of lottery games and betting options. This competition has fueled the growth of the online lottery market in the United Kingdom.

Underlying macroeconomic factors:
The growth of the online lottery market in the United Kingdom can also be attributed to underlying macroeconomic factors. The United Kingdom has a strong economy and a high level of internet penetration, providing a favorable environment for the online lottery industry to thrive. Additionally, the increasing popularity of online gambling in general has contributed to the growth of the online lottery market. As more customers become comfortable with online gambling, they are more likely to try their luck in online lottery games. In conclusion, the Online Lottery market in United Kingdom is experiencing steady growth due to customer preferences for convenience and accessibility, as well as the introduction of innovative games and features. The strong presence of the National Lottery and underlying macroeconomic factors also contribute to the growth of the online lottery market in the United Kingdom.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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