Online Casinos - United Kingdom

  • United Kingdom
  • Revenue in the Online Casinos market is projected to reach US$6.47bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.02%, resulting in a projected market volume of US$7.01bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 12.3m users by 2028.
  • User penetration will be 17.2% in 2024 and is expected to hit 17.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.55k.
  • In global comparison, most revenue will be generated in the United States (US$7,645.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Region comparison

Analyst Opinion

The Online Casinos market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences:
Customers in the United Kingdom have shown a strong preference for online casinos due to the convenience and accessibility they offer. With the advancement of technology and widespread internet access, more and more people are turning to online casinos for their gambling needs. The ability to play from the comfort of their own homes, at any time of the day or night, is a major draw for customers. Additionally, online casinos offer a wide range of games and betting options, allowing customers to find exactly what they are looking for.

Trends in the market:
One of the key trends in the online casinos market in the United Kingdom is the increasing popularity of mobile gambling. With the rise of smartphones and tablets, customers are now able to access online casinos on the go. This has led to a significant increase in the number of people playing casino games on their mobile devices. Online casinos have responded to this trend by developing mobile-friendly platforms and apps, making it easier for customers to play their favorite games wherever they are. Another trend in the market is the growing emphasis on responsible gambling. Online casinos in the United Kingdom are required to adhere to strict regulations and guidelines to ensure the safety and well-being of their customers. This includes measures such as age verification, self-exclusion options, and limits on betting amounts. The focus on responsible gambling is driven by both regulatory requirements and a desire to maintain a positive reputation in the market.

Local special circumstances:
The United Kingdom has a long history of gambling, with a strong culture of betting and gaming. This has created a favorable environment for the development of the online casinos market. The country has a well-established regulatory framework for gambling, which provides a level of trust and confidence for customers. Additionally, the United Kingdom has a high level of internet penetration, with a large proportion of the population having access to the internet. This has created a large potential customer base for online casinos.

Underlying macroeconomic factors:
The growth of the online casinos market in the United Kingdom is also influenced by underlying macroeconomic factors. The country has a stable economy and a high level of disposable income, which allows people to spend money on leisure activities such as gambling. Additionally, the United Kingdom is a popular tourist destination, attracting visitors from around the world who may also be interested in online gambling. The combination of a strong domestic market and international demand contributes to the growth of the online casinos market in the United Kingdom.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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