Online Gambling - United Kingdom

  • United Kingdom
  • Revenue in the Online Gambling market is projected to reach £10.84bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.75%, resulting in a projected market volume of £11.62bn by 2028.
  • The Online Casinos market has a projected market volume of £5.09bn in 2024.
  • In global comparison, most revenue will be generated in the United States (£18,120.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to £0.56k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 20.6m users by 2028.
  • User penetration in the Online Gambling market will be at 27.9% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Region comparison

Analyst Opinion

The Online Gambling market in United Kingdom is one of the fastest-growing industries in the country, driven by the increasing popularity of online gaming and the ease of access to gambling platforms.

Customer preferences:
In recent years, there has been a significant shift in customer preferences towards online gambling. This can be attributed to the convenience and accessibility offered by online platforms, allowing users to gamble from the comfort of their own homes. Additionally, the availability of a wide range of games and betting options has also contributed to the growing popularity of online gambling in the United Kingdom.

Trends in the market:
One of the key trends in the online gambling market in the United Kingdom is the increasing adoption of mobile gambling. With the widespread use of smartphones and tablets, more and more people are choosing to gamble on their mobile devices. This trend is expected to continue as technology continues to advance and mobile gambling platforms become more sophisticated. Another trend in the market is the growing popularity of live dealer games. These games provide a more immersive and interactive gambling experience, allowing players to interact with real dealers in real-time. This trend is driven by the desire for a more authentic casino experience, which online gambling platforms are increasingly able to provide.

Local special circumstances:
The United Kingdom has a well-established regulatory framework for online gambling, which has helped to create a safe and secure environment for players. The Gambling Commission, the regulatory body responsible for overseeing the industry, has implemented strict regulations to protect consumers and prevent illegal activities. This has instilled confidence in players and has contributed to the growth of the online gambling market in the country.

Underlying macroeconomic factors:
The United Kingdom has a strong economy and a high level of disposable income, which has contributed to the growth of the online gambling market. As people have more money to spend, they are more likely to engage in leisure activities such as gambling. Additionally, the cultural acceptance of gambling in the United Kingdom has also played a role in the growth of the market. In conclusion, the Online Gambling market in United Kingdom is experiencing rapid growth due to the increasing popularity of online gaming and the convenience and accessibility offered by online platforms. The adoption of mobile gambling and the popularity of live dealer games are key trends in the market. The well-established regulatory framework and the strong economy of the United Kingdom are also contributing factors to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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