The popularity of online food delivery services is on the rise in Gambia, with more and more people opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: Customers in Gambia are increasingly turning to online food delivery services due to their busy lifestyles and the convenience of having food delivered to their homes or offices. Many people in Gambia are working long hours and do not have the time or energy to cook meals, making online food delivery an attractive option. Additionally, the younger generation in Gambia is more tech-savvy and comfortable using online platforms to order food.
Trends in the market: The online food delivery market in Gambia is still in its early stages, but it is expected to grow rapidly in the coming years. There are currently a few major players in the market, but new entrants are expected to join as the market grows. One trend that is emerging in the market is the use of mobile apps to order food. Many online food delivery platforms in Gambia have launched mobile apps to make it easier for customers to order food on the go. Another trend is the expansion of online food delivery services to more areas in Gambia, as more people outside of urban centers are starting to use these services.
Local special circumstances: Gambia has a diverse food culture, with a variety of cuisines and dishes available. Local food delivery services are capitalizing on this by offering a wide range of options to customers. Additionally, many online food delivery services in Gambia have partnered with local restaurants and food vendors to offer customers a taste of authentic Gambian cuisine.
Underlying macroeconomic factors: Gambia's economy has been growing in recent years, with a focus on developing the tourism industry. This has led to an increase in the number of hotels and restaurants in the country, which in turn has created more demand for online food delivery services. Additionally, Gambia has a young and growing population, which is expected to drive demand for online services in the coming years. The government of Gambia has also been investing in improving the country's infrastructure, including internet connectivity, which has made it easier for people to access online services like food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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