The ease of purchasing groceries online has been embraced by consumers globally. Gambia is no exception, as the Grocery Delivery market has seen significant growth in recent years.
Customer preferences: The convenience of ordering groceries online and having them delivered to their doorstep is a major factor driving the growth of the Grocery Delivery market in Gambia. Consumers appreciate the time-saving aspect of not having to physically go to the store, especially in a country where traffic congestion can be a problem. Additionally, the ability to compare prices and access a wider range of products is another factor that attracts consumers to online grocery shopping.
Trends in the market: The Grocery Delivery market in Gambia is still in its early stages, but it is growing rapidly. Online grocery shopping platforms are becoming more prevalent in the country, with several local and international players entering the market. These platforms are leveraging technology to offer consumers a seamless shopping experience, with features such as mobile apps, online payment options, and home delivery services. The market is also seeing an increase in the availability of fresh produce and local products, which is appealing to consumers who value locally sourced items.
Local special circumstances: One of the challenges facing the Grocery Delivery market in Gambia is the relatively low level of internet penetration in the country. However, this is gradually changing as more people gain access to the internet, particularly through the use of mobile devices. Another challenge is the lack of infrastructure, particularly in rural areas, which can make it difficult to deliver groceries to certain locations. However, some platforms are working to address this issue by partnering with local retailers to offer pick-up points for customers who live in hard-to-reach areas.
Underlying macroeconomic factors: Gambia's economy is heavily reliant on agriculture, with the sector accounting for a significant portion of the country's GDP. This presents an opportunity for the Grocery Delivery market to tap into the demand for locally sourced produce. Additionally, the country's young and growing population is increasingly tech-savvy and open to new ways of shopping, which bodes well for the growth of the online grocery market. However, challenges such as high levels of poverty and unemployment may limit the potential market size for the Grocery Delivery market in Gambia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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