The food delivery market in Gambia has experienced considerable growth in recent years, driven by changing consumer preferences and the increasing availability of online food ordering platforms.
Customer preferences: Customers in Gambia are increasingly turning to food delivery services due to their convenience and the ability to access a wider range of cuisines. Additionally, the COVID-19 pandemic has accelerated this trend as more people opt to stay at home and avoid crowded restaurants.
Trends in the market: One of the key trends in the Gambian food delivery market is the rise of online food ordering platforms. These platforms offer a convenient way for customers to order food from their favorite restaurants and have it delivered directly to their doorstep. Another trend is the increasing popularity of healthy food options, with many customers seeking out healthier alternatives to traditional fast food.
Local special circumstances: The Gambian food delivery market is unique in that it is heavily influenced by the country's West African cuisine. Many of the most popular food delivery options in Gambia are local dishes such as domoda, benechin, and yassa. Additionally, the country's large Muslim population means that there is a high demand for halal food options.
Underlying macroeconomic factors: The Gambian food delivery market is also influenced by broader macroeconomic factors such as rising urbanization and increasing disposable incomes. As more Gambians move to urban areas and earn higher salaries, they are more likely to use food delivery services. Additionally, the country's growing middle class is driving demand for higher-end food delivery options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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