The convenience of having groceries delivered to your doorstep is a growing trend worldwide. In Argentina, this trend is no exception as more and more consumers are opting for grocery delivery services.
Customer preferences: Argentinian consumers are increasingly turning towards online grocery shopping, driven by the convenience of having groceries delivered to their doorstep. The rise of e-commerce platforms and mobile applications has made it easier for consumers to shop for groceries from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer ways to shop.
Trends in the market: The grocery delivery market in Argentina is experiencing a significant increase in demand. The market is becoming more competitive as new players enter the market, and existing players expand their services. This competition is driving innovation and improving the quality of services offered to consumers. Delivery times are becoming faster, and the range of products available for delivery is expanding to include fresh produce and other perishable items.
Local special circumstances: Argentina has a unique retail landscape that is dominated by small, independent stores. These stores are often family-owned and operated and have a loyal customer base. However, the rise of e-commerce platforms and mobile applications is challenging the traditional retail landscape, and many small stores are struggling to compete. Despite this, many consumers still prefer to shop at their local stores and may be hesitant to switch to online grocery shopping.
Underlying macroeconomic factors: Argentina has experienced significant economic instability in recent years, with high inflation rates and a volatile currency. This has made it difficult for consumers to make ends meet, and many are looking for ways to save money. Online grocery shopping can be a cost-effective alternative to traditional shopping as it allows consumers to compare prices and take advantage of discounts and promotions. Additionally, the COVID-19 pandemic has had a significant impact on the Argentinian economy, leading to increased unemployment rates and reduced consumer spending. As a result, many consumers are looking for ways to save money, and online grocery shopping is becoming an increasingly attractive option.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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