Meal delivery has become a popular trend in Argentina, with a growing number of consumers opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: Argentinian consumers, particularly those living in urban areas, have increasingly busy lifestyles and are looking for quick and easy meal options. Meal delivery services provide a convenient solution for those who do not have the time or energy to cook after a long day at work. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services, as more people are staying at home and avoiding crowded restaurants.
Trends in the market: One of the major trends in the Argentinian meal delivery market is the rise of healthy and sustainable food options. Consumers are becoming more health-conscious and are seeking out meal delivery services that offer fresh and nutritious meals. Another trend is the increasing popularity of international cuisine, particularly Asian and Middle Eastern food. This trend is driven by the growing number of immigrants in Argentina and the desire to try new and exotic flavors.
Local special circumstances: Argentina has a strong food culture, with a diverse range of regional cuisines and a love of meat and grilled food. However, the COVID-19 pandemic has had a significant impact on the restaurant industry, with many establishments forced to close or operate at reduced capacity. This has led to an increase in demand for meal delivery services, which provide a lifeline for struggling restaurants and enable them to reach a wider customer base.
Underlying macroeconomic factors: Argentina has faced economic challenges in recent years, including high inflation and a volatile currency. This has led to a decrease in consumer spending and a shift towards more affordable meal options. Meal delivery services are seen as a cost-effective alternative to eating out at restaurants, particularly for those on a tight budget. Additionally, the rise of meal delivery platforms has created new job opportunities in the gig economy, providing a source of income for those who may have been affected by the economic downturn.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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