The popularity of food delivery services has surged in Argentina, driven by the country's growing urbanization and busy lifestyles.
Customer preferences: Argentinian consumers increasingly prefer the convenience and speed of home delivery, as they seek to save time and avoid the hassle of cooking. The younger generation, in particular, is more likely to order food online, with many using mobile apps to place orders.
Trends in the market: The restaurant delivery market in Argentina has become increasingly competitive, with a growing number of players entering the market. Major global players such as Uber Eats and Glovo have expanded their operations in the country, while local startups such as PedidosYa and Rappi have gained market share. This has led to greater choice and lower prices for consumers, as companies offer discounts and promotions to attract customers.
Local special circumstances: Argentina's economic instability has also played a role in the growth of the restaurant delivery market, as consumers seek to save money by ordering in rather than dining out. In addition, the country's high inflation rates have led to rising food prices, making home delivery a more affordable option for many.
Underlying macroeconomic factors: The growth of the restaurant delivery market in Argentina is also driven by broader macroeconomic trends, such as the country's urbanization and changing demographics. As more people move to cities and live busy lifestyles, the demand for convenient and fast food delivery services is likely to continue to grow. Additionally, as the country's middle class expands, more consumers will be able to afford to order food online, further boosting the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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