Grocery delivery services have become increasingly popular in Chad in recent years, with many consumers opting for the convenience and time-saving benefits of having groceries delivered to their doorstep.
Customer preferences: Chadian consumers have shown a growing preference for online shopping and home delivery, with grocery delivery services being no exception. This trend is driven by the desire for convenience, particularly among busy urban consumers who have limited time to shop for groceries in person. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and home delivery services, as consumers look for ways to minimize their exposure to the virus.
Trends in the market: The grocery delivery market in Chad is still in its early stages, with a few local players currently dominating the market. However, the market is expected to grow rapidly in the coming years, driven by increasing urbanization, rising disposable incomes, and growing awareness of the benefits of online shopping and home delivery. To cater to the growing demand, existing players are expanding their delivery networks and introducing new services, such as mobile apps and loyalty programs, to attract and retain customers.
Local special circumstances: Chad is a landlocked country in Central Africa, with a relatively small population and a low level of economic development. The country faces numerous challenges, including poor infrastructure, limited access to electricity and internet, and political instability. These factors have historically hindered the growth of e-commerce and online shopping in Chad, but recent investments in infrastructure and technology, coupled with changing consumer preferences, are driving the growth of the grocery delivery market.
Underlying macroeconomic factors: Chad's economy is heavily dependent on oil exports, which account for the majority of government revenue and foreign exchange earnings. However, the country has been hit hard by the recent decline in oil prices, which has led to a sharp contraction in economic growth and a decline in living standards. Despite these challenges, Chad's government is committed to promoting economic diversification and private sector development, which could create new opportunities for the grocery delivery market and other e-commerce sectors in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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