Meal delivery services have been gaining popularity in many countries across the world, and Chad is no exception. With the increasing number of busy individuals and families, meal delivery services have become a convenient and time-saving option for many.
Customer preferences: Chadian customers are increasingly turning to meal delivery services to save time and enjoy a variety of cuisines. The convenience of having meals delivered directly to their doorstep has made it a popular choice among busy individuals and families. Furthermore, the increasing number of health-conscious customers has led to a rise in demand for healthy and nutritious meal options.
Trends in the market: The meal delivery market in Chad has been growing steadily in recent years. One of the major trends in the market is the increasing number of meal delivery companies offering a wide range of cuisines. This has led to increased competition among companies, with each trying to offer unique services and menus to attract customers. Additionally, the rise of technology has made it easier for customers to order meals online, leading to an increase in online orders.
Local special circumstances: Chad is a landlocked country in Central Africa, with a diverse cultural and culinary heritage. The country's cuisine is heavily influenced by its neighboring countries, including Sudan, Libya, and Niger. This has led to a variety of cuisines being offered by meal delivery companies in the country. Additionally, the country's hot and dry climate has led to a preference for lighter meals with a lot of vegetables and fruits.
Underlying macroeconomic factors: Chad is one of the poorest countries in the world, with a significant portion of the population living below the poverty line. However, the country has been experiencing steady economic growth in recent years, which has led to an increase in the number of middle-class individuals. This has led to an increase in demand for meal delivery services, as more people are looking for convenient and time-saving options. Additionally, the country's increasing urbanization has led to a rise in the number of people living in cities, where meal delivery services are more accessible.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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