New Zealand, known for its scenic beauty and adventure sports, has seen a significant rise in the demand for grocery delivery services in recent years.
Customer preferences: The busy lifestyle of New Zealanders has led to a surge in demand for grocery delivery services. Customers prefer the convenience of having their groceries delivered to their doorstep, saving time and effort. Additionally, the COVID-19 pandemic has led to a shift in consumer behavior, with more people opting for contactless delivery options.
Trends in the market: The grocery delivery market in New Zealand has witnessed a significant increase in the number of players, with both established retailers and startups entering the market. This has led to intense competition, driving innovation and technological advancements in the sector. The use of mobile apps and online platforms has made it easier for customers to place orders and track their deliveries in real-time.
Local special circumstances: New Zealand's unique geography and sparse population density have posed challenges for grocery delivery services. The country's rugged terrain and scattered population have made it difficult for companies to provide timely and cost-effective deliveries. However, the use of drones and other innovative delivery methods is being explored to overcome these challenges.
Underlying macroeconomic factors: New Zealand's strong economy and high internet penetration rate have contributed to the growth of the grocery delivery market. The country's GDP per capita has been steadily increasing, leading to higher disposable incomes and greater spending power. Furthermore, the COVID-19 pandemic has accelerated the shift towards e-commerce and online shopping, further boosting the demand for grocery delivery services.In conclusion, the grocery delivery market in New Zealand is rapidly evolving, driven by changing customer preferences and technological advancements. Despite the challenges posed by the country's geography, the market is expected to continue growing, supported by strong macroeconomic factors and the increasing adoption of e-commerce.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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