New Zealand's Online Food Delivery market has been steadily growing in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Online Food Delivery has become increasingly popular in New Zealand due to changing customer preferences. The rise of the gig economy and the increasing number of people working from home has led to a greater demand for convenience and time-saving services. Customers are also becoming more health-conscious, leading to a greater demand for healthy food options.
Trends in the market: One of the key trends in the New Zealand Online Food Delivery market is the rise of local food delivery companies. These companies are able to offer a more personalized service and are often able to source their products locally, which is increasingly important to New Zealand customers. Another trend is the increasing use of technology, such as mobile apps and online ordering systems, which make it easier for customers to order food and for companies to manage their orders.
Local special circumstances: New Zealand's unique geography and population distribution have also played a role in the development of the Online Food Delivery market. The country's large rural areas and small towns have limited access to traditional restaurants, making online food delivery a more attractive option. In addition, New Zealand's large international student population has led to a greater demand for international cuisine, which can be more easily accessed through online food delivery.
Underlying macroeconomic factors: The growth of the Online Food Delivery market in New Zealand is also being driven by underlying macroeconomic factors. The country's strong economy and low unemployment rate have led to increased consumer spending, while the rise of e-commerce and digital payments has made it easier for customers to order food online. In addition, the COVID-19 pandemic has accelerated the shift towards online food delivery, as more people are choosing to stay at home and avoid crowded public spaces. Overall, the Online Food Delivery market in New Zealand is expected to continue to grow in the coming years, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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