The rise of convenience culture and changing lifestyles have led to an increase in demand for meal delivery services in New Zealand.
Customer preferences: New Zealanders have a strong preference for healthy and sustainable food options, with a growing demand for vegan, vegetarian, and gluten-free meals. This has led to an increase in meal delivery services offering customized meal plans tailored to individual dietary requirements. Additionally, with the busy lifestyles of consumers, there is a growing demand for meal delivery services that offer quick and easy meal options.
Trends in the market: The meal delivery market in New Zealand is expected to continue its growth trajectory, driven by the increasing popularity of healthy food options and the convenience of meal delivery services. The market is becoming increasingly competitive, with new entrants offering innovative meal options and delivery services. The rise of technology and online platforms has also made it easier for consumers to access meal delivery services, with the option to order meals through mobile apps and websites. There is also a growing trend of meal delivery services partnering with local chefs and restaurants to offer a wider range of meal options.
Local special circumstances: New Zealand's unique geography and climate have led to a strong focus on locally sourced and sustainable food options. The country's agricultural industry is a major contributor to the economy, and as such, there is a strong emphasis on supporting local producers and reducing food waste. This has led to a growing trend of meal delivery services partnering with local farmers and producers to source ingredients for their meals.
Underlying macroeconomic factors: New Zealand's strong economy and low unemployment rate have contributed to an increase in disposable income, making meal delivery services more accessible to consumers. Additionally, the country's growing tourism industry has led to an increase in demand for meal delivery services from visitors looking for convenient and healthy meal options. The rise of e-commerce and online platforms has also made it easier for meal delivery services to reach a wider audience and expand their customer base.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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