Jordan, a country in the Middle East, has been experiencing significant growth in the Platform Delivery market. This market is characterized by the delivery of goods and services through digital platforms, such as mobile apps and websites.
Customer preferences: Jordanian customers are increasingly turning to online platforms for their delivery needs. This trend is driven by several factors, including the convenience of ordering from home and the ability to compare prices and products easily. Additionally, the COVID-19 pandemic has accelerated the adoption of online platforms, as people avoid physical stores and prefer contactless delivery options.
Trends in the market: One of the main trends in the Platform Delivery market in Jordan is the emergence of local startups that offer delivery services. These startups are competing with global players, such as Uber Eats and Talabat, by offering more localized services and catering to specific customer needs. For example, some startups specialize in delivering home-cooked meals or groceries from local markets. Another trend is the integration of technology, such as artificial intelligence and machine learning, to optimize delivery routes and reduce delivery times.
Local special circumstances: Jordan's unique geography and demographics present some challenges and opportunities for the Platform Delivery market. The country has a young and tech-savvy population, with a high smartphone penetration rate. However, the infrastructure for delivery, such as roads and transportation networks, is not as developed as in other countries. This presents an opportunity for startups to innovate and find new ways to deliver goods and services, such as using drones or other unmanned vehicles.
Underlying macroeconomic factors: Jordan's economy has been growing steadily in recent years, driven by sectors such as tourism, manufacturing, and services. This growth has led to an increase in disposable income and consumer spending, which has contributed to the growth of the Platform Delivery market. Additionally, the government has taken steps to support the growth of startups and entrepreneurship, which has created a favorable environment for the development of the Platform Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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