The Meal Delivery market in North America has been experiencing significant growth in recent years, driven by changing consumer preferences and increased adoption of technology in the food industry.
Customer preferences: Customers in North America are increasingly seeking convenience and speed when it comes to their meals. Meal delivery services offer a solution to this need, allowing customers to easily order and receive meals without leaving their homes or offices. Additionally, there is a growing interest in healthy and sustainable food options, which many meal delivery companies are incorporating into their menus.
Trends in the market: One major trend in the North American meal delivery market is the rise of specialized meal delivery services. Companies are increasingly offering niche services such as vegan or gluten-free meal delivery, catering to specific dietary needs and preferences. Another trend is the integration of technology into the meal delivery process, with many companies offering mobile apps and online ordering systems to make the process more seamless for customers.
Local special circumstances: The North American market is unique in its diversity, with varying consumer preferences and tastes across different regions. For example, Mexican cuisine is particularly popular in the southwestern United States, while poutine is a beloved dish in Canada. Meal delivery companies must take these local tastes into account when developing their menus and marketing strategies.
Underlying macroeconomic factors: The growth of the meal delivery market in North America can be attributed in part to the strong economy and low unemployment rates in the region. With more disposable income and less time to prepare meals, many consumers are turning to meal delivery services as a convenient and affordable option. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services, as many consumers have been forced to stay at home and avoid dining out.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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