Market Insights eCommerce Online Food Delivery Meal Delivery

Restaurant Delivery - North America

North America

The North American Restaurant Delivery market is anticipated to witness significant growth in the coming years.
According to projections, the market's revenue is expected to reach US$42.55bn by 2024.
Moreover, the market volume is projected to reach US$49.50bn by 2029, reflecting an annual growth rate (CAGR 2024-2029) of 3.07%.
The number of users in the Restaurant Delivery market is also expected to experience substantial growth, reaching 210.8m users by 2029.
This indicates a user penetration of 35.4% in 2024, which is projected to increase to 40.2% by 2029.
Furthermore, the average revenue per user (ARPU) is estimated to be US$235.90.
When compared globally, United States is poised to generate the highest revenue in the Restaurant Delivery market, with US$36,950.00m expected in 2024.
In terms of user penetration, South Korea leads the market with a projected rate of 53.1%.
In North America, the demand for restaurant delivery services has surged due to the convenience and time-saving benefits it offers to busy urban dwellers.

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Analyst Opinion

The popularity of restaurant delivery services in North America has been on the rise in recent years, driven by various factors such as convenience, busy lifestyles, and changing consumer preferences.

Customer preferences: Consumers in North America are increasingly turning to restaurant delivery services for the convenience they offer. With the rise of on-demand delivery platforms, customers can easily order their favorite meals from their preferred restaurants with just a few clicks on their smartphones. This has made it easier for busy consumers to enjoy restaurant-quality meals without having to leave their homes or offices. Additionally, the availability of a wide range of cuisines and the ability to customize orders to suit individual tastes and dietary needs have also contributed to the growing popularity of restaurant delivery services.

Trends in the market: The restaurant delivery market in North America is becoming increasingly competitive, with the entry of new players and the expansion of existing ones. Major players in the market are investing heavily in technology and logistics to improve the speed and efficiency of their services. They are also partnering with restaurants to offer exclusive deals and discounts to customers, which has helped to drive customer loyalty. Another trend in the market is the increasing popularity of ghost kitchens, which are delivery-only restaurants that operate out of shared commercial kitchens. These ghost kitchens are able to offer a wide range of cuisines without the overhead costs associated with traditional brick-and-mortar restaurants.

Local special circumstances: The restaurant delivery market in North America is diverse, with different cities and regions having their own unique characteristics. In urban areas, where people tend to have busier lifestyles, restaurant delivery services are more popular than in suburban or rural areas. Additionally, the popularity of certain cuisines varies by region, with Mexican food being more popular in the southwestern United States, for example.

Underlying macroeconomic factors: The growth of the restaurant delivery market in North America is also being driven by broader macroeconomic factors such as rising disposable incomes and changing consumer preferences. Consumers are increasingly willing to pay for convenience and are looking for ways to save time in their busy lives. Additionally, the COVID-19 pandemic has accelerated the shift towards online and delivery services, as more people are working from home and avoiding crowded public spaces. This has further boosted the demand for restaurant delivery services in North America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.