Traditional Banks - United States

  • United States
  • In 2024, it is projected that the Net Interest Income in the Traditional Banks market market in the United States will reach a staggering US$379.50bn.
  • The market segment of Traditional Commercial Banking is expected to dominate with a projected market volume of US$347.70bn in the same year.
  • Looking ahead, the Net Interest Income is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 4.47%, resulting in a market volume of US$472.20bn by 2029.
  • In a global perspective, in China is expected to generate the highest Net Interest Income, reaching US$3,869.0bn in 2024.
  • Traditional Banks in the United States are facing increased competition from fintech startups, driving them to innovate and improve their digital offerings.

Key regions: Germany, United Kingdom, France, Japan, China

Region comparison

Analyst Opinion

The Traditional Banks market in United States has been experiencing significant developments in recent years.

Customer preferences:
Customers in the United States are increasingly seeking personalized banking services, convenient digital banking options, and seamless integration between online and offline banking experiences. They value security, reliability, and efficiency in their banking transactions, driving traditional banks to invest in advanced technology and innovative solutions to meet these demands.

Trends in the market:
One prominent trend in the Traditional Banks market in the United States is the shift towards digital banking channels. Traditional banks are expanding their online and mobile banking offerings to cater to tech-savvy customers who prefer the flexibility and convenience of managing their finances remotely. This trend is further accelerated by the COVID-19 pandemic, which has highlighted the importance of digital banking capabilities.

Local special circumstances:
In the United States, the market is highly competitive with a large number of traditional banks vying for market share. This intense competition has led to a focus on differentiation through customer service, product innovation, and strategic partnerships. Additionally, regulatory requirements and compliance standards play a significant role in shaping the operations and offerings of traditional banks in the country.

Underlying macroeconomic factors:
The macroeconomic landscape in the United States, including interest rates, inflation, and economic growth, influences the Traditional Banks market. Fluctuations in these factors impact lending practices, investment strategies, and overall profitability for traditional banks. As the economy evolves, traditional banks must adapt their business models to remain competitive and resilient in the market.


Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.


  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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