The Crowdfunding market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Italian consumers have shown a growing interest in supporting innovative projects and startups through crowdfunding platforms. This is partly due to the increasing popularity of entrepreneurship in Italy, as more individuals are looking to start their own businesses and bring their ideas to life. Crowdfunding provides a unique opportunity for these entrepreneurs to raise funds and gain exposure for their projects, while also allowing individuals to contribute to causes they believe in.
Trends in the market: One of the key trends in the Crowdfunding market in Italy is the rise of reward-based crowdfunding. This type of crowdfunding allows individuals to contribute to a project in exchange for a non-financial reward, such as a product or service. This trend can be attributed to the desire of Italian consumers to be actively involved in the projects they support and to receive something tangible in return for their contribution. Another trend in the market is the emergence of equity crowdfunding. This form of crowdfunding allows individuals to invest in startups and small businesses in exchange for equity or shares in the company. Equity crowdfunding has gained popularity in Italy due to the potential for financial returns and the opportunity to support local businesses and entrepreneurs.
Local special circumstances: Italy has a strong entrepreneurial culture and a vibrant startup ecosystem, which has contributed to the growth of the Crowdfunding market. The country has seen an increase in the number of innovative projects and startups, particularly in sectors such as technology, fashion, and design. Crowdfunding provides these startups with an alternative source of funding, allowing them to access capital and resources that may not be readily available through traditional financing methods.
Underlying macroeconomic factors: The growth of the Crowdfunding market in Italy can also be attributed to underlying macroeconomic factors. The country has experienced a slow economic recovery following the global financial crisis, with limited access to credit for small businesses and startups. Crowdfunding has emerged as a viable alternative for entrepreneurs to raise funds and overcome the challenges of accessing traditional financing. Additionally, the low interest rate environment in Italy has made crowdfunding an attractive investment option for individuals seeking higher returns on their savings. In conclusion, the Crowdfunding market in Italy is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Italian consumers are increasingly interested in supporting innovative projects and startups, and crowdfunding provides a unique opportunity for them to contribute and be actively involved. The rise of reward-based and equity crowdfunding reflects these preferences and the desire for tangible rewards and potential financial returns. The strong entrepreneurial culture and slow economic recovery in Italy have also contributed to the growth of the Crowdfunding market, as startups and small businesses seek alternative sources of funding.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
