Key regions: United Kingdom, South Korea, Europe, Japan, Germany
The Cold & Cough Remedies (Pharmacies) market in Croatia is experiencing steady growth due to several factors.
Customer preferences: Customers in Croatia have a strong preference for over-the-counter cold and cough remedies that can be easily purchased at pharmacies. They value convenience and accessibility, and prefer products that provide quick relief from symptoms such as coughing, congestion, and sore throat. Additionally, customers in Croatia are increasingly seeking natural and herbal remedies, as they perceive them to be safer and more gentle on the body.
Trends in the market: One noticeable trend in the Cold & Cough Remedies (Pharmacies) market in Croatia is the increasing demand for combination products. These products offer multiple active ingredients in a single formulation, providing relief for multiple symptoms at once. This trend is driven by the convenience it offers to customers, as they can address multiple symptoms with a single product. Combination products also tend to be more cost-effective, which is appealing to price-conscious customers. Another trend in the market is the growing popularity of online pharmacies. Customers in Croatia are increasingly turning to online platforms to purchase cold and cough remedies. This trend can be attributed to the convenience of online shopping, as well as the wider range of products available online compared to traditional brick-and-mortar pharmacies. Online pharmacies also often offer competitive prices and discounts, further driving their popularity.
Local special circumstances: Croatia has a high prevalence of respiratory infections, particularly during the winter months. The country's cold and wet climate, combined with crowded indoor spaces during the colder months, contribute to the spread of respiratory illnesses. This creates a consistent demand for cold and cough remedies throughout the year.
Underlying macroeconomic factors: The growing Cold & Cough Remedies (Pharmacies) market in Croatia can also be attributed to the country's improving economy. As disposable incomes increase, customers have more purchasing power and are willing to spend on healthcare products. Additionally, the aging population in Croatia is driving the demand for cold and cough remedies, as older individuals are more susceptible to respiratory illnesses. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Croatia is developing due to customer preferences for convenience and accessibility, the increasing demand for combination products, the rising popularity of online pharmacies, the local prevalence of respiratory infections, and the country's improving economy. These factors are driving the growth of the market and are expected to continue shaping its trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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