The Hand Sanitizer (Pharmacies) market in Croatia has experienced significant growth in recent years. Customer preferences for personal hygiene and health have driven the demand for hand sanitizers in pharmacies. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.
Customer preferences: In Croatia, customers have shown a strong preference for hand sanitizers as a convenient and effective way to maintain personal hygiene. The increasing awareness of the importance of hand hygiene in preventing the spread of diseases has led to a higher demand for hand sanitizers in pharmacies. Customers appreciate the ease of use and portability of hand sanitizers, making them a popular choice for on-the-go sanitization.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Croatia is the growing popularity of natural and organic hand sanitizers. Customers are becoming more conscious of the ingredients used in personal care products and are seeking products that are free from harsh chemicals. As a result, pharmacies are stocking a wider range of natural and organic hand sanitizers to cater to this demand. Another trend in the market is the increasing availability of hand sanitizers with added moisturizing properties. Regular use of hand sanitizers can sometimes lead to dryness and irritation of the skin. To address this issue, manufacturers have started incorporating moisturizing ingredients such as aloe vera and glycerin into their hand sanitizer formulations. This trend has been well-received by customers, who appreciate the added hydration and protection for their hands.
Local special circumstances: Croatia is a popular tourist destination, attracting millions of visitors each year. The tourism industry plays a significant role in the country's economy, and the presence of tourists has a direct impact on the Hand Sanitizer (Pharmacies) market. Tourists often purchase hand sanitizers from pharmacies as a precautionary measure during their travels. This influx of tourists contributes to the overall demand for hand sanitizers in the country.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Croatia has also been influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on personal care products such as hand sanitizers. The growing middle class in Croatia has emerged as a key target market for pharmacies, further driving the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in Croatia has seen significant development due to customer preferences for personal hygiene, the availability of natural and moisturizing hand sanitizers, the presence of tourists, and the country's steady economic growth. As the market continues to evolve, pharmacies are likely to focus on catering to customer demands for innovative and high-quality hand sanitizers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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