Key regions: United Kingdom, Australia, India, Germany, China
The Eye Care (Pharmacies) market in Croatia has been experiencing significant growth in recent years.
Customer preferences: Customers in Croatia have shown a strong preference for eye care products available at pharmacies. This preference can be attributed to several factors. Firstly, customers trust the expertise of pharmacists and value their recommendations when it comes to eye care products. Secondly, pharmacies offer a wide range of eye care products, including over-the-counter solutions for common eye conditions such as dry eyes and allergies. This convenience factor has contributed to the popularity of purchasing eye care products from pharmacies. Finally, customers in Croatia prioritize affordability and value for money, and pharmacies often offer competitive prices for eye care products compared to other retail outlets.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Croatia is the increasing demand for contact lenses. Contact lenses are becoming more popular among consumers as they offer convenience and flexibility compared to traditional eyeglasses. Additionally, advancements in technology have led to the development of contact lenses that provide better comfort and visual acuity. This trend is expected to continue as more customers in Croatia become aware of the benefits of contact lenses. Another trend in the market is the growing demand for natural and organic eye care products. Customers are becoming more conscious of the ingredients used in their eye care products and are seeking products that are free from harsh chemicals and preservatives. This trend is in line with the global shift towards natural and organic products in the beauty and personal care industry.
Local special circumstances: Croatia is a popular tourist destination, attracting millions of visitors each year. This has a significant impact on the Eye Care (Pharmacies) market, as tourists often purchase eye care products during their stay. Pharmacies in tourist areas cater to the needs of these visitors by offering a wide range of eye care products, including travel-sized options. Additionally, the presence of tourists also contributes to the growth of the contact lens market, as many tourists prefer the convenience of contact lenses while traveling.
Underlying macroeconomic factors: The growth of the Eye Care (Pharmacies) market in Croatia can be attributed to several macroeconomic factors. Firstly, the increasing disposable income of consumers has led to higher spending on personal care products, including eye care. As the economy continues to grow, consumers are willing to invest in high-quality eye care products to maintain their eye health. Secondly, the aging population in Croatia has also contributed to the growth of the market. With age, the risk of eye conditions such as cataracts and age-related macular degeneration increases, leading to a higher demand for eye care products. The elderly population in Croatia is more likely to seek professional advice and purchase eye care products from pharmacies. In conclusion, the Eye Care (Pharmacies) market in Croatia is experiencing growth due to customer preferences for pharmacy-based eye care products, increasing demand for contact lenses, the trend towards natural and organic products, the influence of tourism, and underlying macroeconomic factors such as rising disposable income and an aging population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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