Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - EAEU

EAEU

Revenue in the Hand Sanitizer market is projected to reach US$120.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.60%, resulting in a market volume of US$128.40m by 2028.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.66 are generated in 2024.

Key regions: Japan, Germany, Europe, Australia, France

Market

Region

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Currency

Analyst Opinion

The Hand Sanitizer (Pharmacies) market in EAEU is experiencing significant growth due to changing customer preferences and trends in the market.

Customer preferences: Customers in the EAEU region are increasingly concerned about maintaining personal hygiene and preventing the spread of germs and diseases. This has led to a growing demand for hand sanitizers, especially in pharmacies. Hand sanitizers are convenient to use and provide a quick and effective way to disinfect hands when soap and water are not readily available. Customers appreciate the portability and ease of use of hand sanitizers, making them a popular choice for on-the-go hygiene.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in EAEU is the increasing focus on natural and organic ingredients. Customers are becoming more conscious about the chemicals and additives present in their personal care products, including hand sanitizers. They are seeking products that are free from harsh chemicals and are made from natural ingredients. This trend is driving the demand for hand sanitizers that are formulated with plant-based ingredients and do not contain artificial fragrances or colors. Another trend in the market is the rising popularity of hand sanitizers with moisturizing properties. Traditional hand sanitizers can be drying to the skin, especially with frequent use. Customers are now looking for hand sanitizers that not only kill germs but also keep their hands moisturized and nourished. This has led to the development of hand sanitizers that contain moisturizing agents such as aloe vera, glycerin, or vitamin E.

Local special circumstances: The Hand Sanitizer (Pharmacies) market in EAEU is also influenced by local special circumstances. The region has a diverse population with varying cultural and religious practices. This has an impact on the types of hand sanitizers that are preferred by customers. For example, in some countries within the EAEU, alcohol-based hand sanitizers may not be suitable for certain religious or cultural reasons. As a result, there is a demand for alternative options such as alcohol-free hand sanitizers or sanitizing wipes.

Underlying macroeconomic factors: The growth of the Hand Sanitizer (Pharmacies) market in EAEU is also driven by underlying macroeconomic factors. The region has been experiencing steady economic growth, which has increased disposable incomes and consumer spending power. This has led to an increased willingness to invest in personal care products, including hand sanitizers. Additionally, the ongoing COVID-19 pandemic has heightened awareness about the importance of hand hygiene, further driving the demand for hand sanitizers in pharmacies. In conclusion, the Hand Sanitizer (Pharmacies) market in EAEU is growing due to changing customer preferences for convenient and effective hygiene products. The market is witnessing trends towards natural and moisturizing hand sanitizers, as well as the influence of local cultural and religious practices. The underlying macroeconomic factors of economic growth and the COVID-19 pandemic are also contributing to the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.