The Hand Sanitizer (Pharmacies) market in Pakistan has witnessed significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Hand sanitizers have become an essential part of daily life for many people in Pakistan. With the increasing awareness about the importance of hand hygiene in preventing the spread of diseases, customers are actively seeking hand sanitizers to keep themselves and their families safe. The convenience and effectiveness of hand sanitizers in killing germs quickly have made them a popular choice among consumers. Additionally, the compact size of hand sanitizer bottles makes them easy to carry, further adding to their appeal.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Pakistan is the rising demand for hand sanitizers with natural and organic ingredients. Consumers are becoming more conscious about the products they use on their skin and are opting for products that are free from harmful chemicals. This trend is driving the development of hand sanitizers made from natural ingredients such as aloe vera, tea tree oil, and lavender oil. Pharmacies in Pakistan are actively stocking these natural hand sanitizers to cater to the growing demand. Another trend in the market is the increasing availability of hand sanitizers with different fragrances. While traditional hand sanitizers had a strong medicinal smell, manufacturers are now offering a wide range of fragrances to make the product more appealing to customers. Fragrances such as citrus, floral, and fruity are gaining popularity, especially among younger consumers. Pharmacies are capitalizing on this trend by expanding their product offerings to include hand sanitizers with various fragrances.
Local special circumstances: Pakistan is a densely populated country with a high prevalence of contagious diseases. This has created a strong need for hand sanitizers in the market. Additionally, the country experiences hot and humid weather for a significant part of the year, which can contribute to the spread of germs. As a result, the demand for hand sanitizers remains consistently high throughout the year.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Pakistan is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income among consumers. This has resulted in higher spending on personal care products, including hand sanitizers. Furthermore, the COVID-19 pandemic has further accelerated the demand for hand sanitizers, as people are more conscious about hygiene and sanitization. In conclusion, the Hand Sanitizer (Pharmacies) market in Pakistan is witnessing growth due to changing customer preferences, including the demand for natural and fragranced hand sanitizers. The local special circumstances, such as the high population density and hot weather, contribute to the sustained demand for hand sanitizers. Additionally, the underlying macroeconomic factors, including economic growth and the COVID-19 pandemic, have further fueled the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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