Key regions: United States, Brazil, United Kingdom, Spain, Italy
Brazil, known for its coffee and soccer, also has a thriving milk market with interesting developments.
Customer preferences: Brazil has a high demand for milk and dairy products due to its large population and growing middle class. Brazilian consumers prefer fresh milk over long-life milk, and the majority of milk sold in Brazil is still unpasteurized. However, there is a growing trend towards pasteurized and ultra-high temperature (UHT) milk due to concerns about food safety.
Trends in the market: The milk market in Brazil is experiencing a shift towards larger dairy farms and increased use of technology. This is due to the consolidation of the market and the need for increased efficiency and productivity. Additionally, there is a growing demand for organic and specialty milk products, such as lactose-free and A2 milk.
Local special circumstances: Brazil has a unique set of challenges in its milk market due to its vast size and diverse climate. Milk production is concentrated in the southern and southeastern regions of the country, where the climate is cooler and more conducive to dairy farming. However, the transportation of milk from these regions to other parts of the country can be difficult and expensive. Additionally, the Brazilian government heavily regulates the milk market, which can lead to price fluctuations and supply chain disruptions.
Underlying macroeconomic factors: Brazil's milk market is heavily influenced by global economic factors, such as the price of feed and the demand for dairy products in other countries. Additionally, Brazil's political and economic instability can impact the milk market, as it can lead to changes in government policies and regulations. Finally, Brazil's changing climate patterns, such as droughts and floods, can also impact the milk market by affecting the availability and price of feed and water for dairy cows.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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