Key regions: Germany, Italy, Brazil, United States, United Kingdom
The breakfast cereal market in Brazil has been experiencing significant growth in recent years.
Customer preferences: Brazilian consumers have been increasingly opting for healthier food choices, including cereals that offer a variety of health benefits. Cereals that are high in fiber, protein, and vitamins are particularly popular among health-conscious consumers. Additionally, busy lifestyles have led to a rise in demand for convenient and easy-to-prepare breakfast options, making cereals a popular choice.
Trends in the market: One of the key trends in the Brazilian cereal market is the shift towards natural and organic products. Consumers are becoming more aware of the potential health risks associated with consuming products that contain artificial colors, flavors, and preservatives. As a result, there has been a growing demand for cereals that are made from natural ingredients and do not contain any additives.Another trend in the market is the increasing popularity of gluten-free cereals. Gluten-free diets have become a trend worldwide, and Brazil is no exception. As more consumers are diagnosed with gluten intolerance or celiac disease, the demand for gluten-free cereals has been on the rise.
Local special circumstances: Brazil is the world's largest producer and exporter of soybeans, and soy is a common ingredient in many cereals. The country's abundant supply of soybeans has contributed to the growth of the cereal market in Brazil. Additionally, the country's tropical climate allows for the cultivation of a variety of grains, which has led to a diverse range of cereal products being available to consumers.
Underlying macroeconomic factors: Brazil's growing middle class has been a key driver of the cereal market's growth. As incomes rise, consumers are able to afford more expensive and premium products. Additionally, the country's large and young population presents a significant market opportunity for cereal manufacturers. The rise of e-commerce in Brazil has also made it easier for consumers to access a wider range of cereal products, further contributing to the growth of the market.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
