Key regions: United Kingdom, Germany, Italy, United States, Brazil
Brazil, known for its rich biodiversity and tropical climate, has a flourishing fruit market that caters to both domestic and international consumers.
Customer preferences: Brazilian consumers have a strong preference for fresh, locally sourced fruits that are in season. This has led to a surge in demand for fruits such as mangoes, papayas, and avocados. Additionally, there is a growing interest in organic and sustainably produced fruits, particularly among younger consumers. In terms of exports, Brazilian fruits are highly sought after in international markets due to their quality and variety.
Trends in the market: One of the key trends in the Brazilian fruit market is the increasing demand for exotic fruits such as pitaya, acerola, and cupuaçu. These fruits are not only popular in Brazil but are also gaining popularity in other countries due to their unique taste and health benefits. Another trend is the rise of e-commerce platforms for fruit sales, which has made it easier for consumers to purchase fresh fruits directly from producers. Additionally, there is a growing interest in value-added products such as fruit juices, dried fruits, and jams.
Local special circumstances: Brazil's tropical climate and fertile soil make it an ideal location for fruit production. The country is home to a wide variety of fruits that are not found anywhere else in the world, such as açaí, guaraná, and cashew fruit. The country's large size and diverse regions also allow for year-round production of different fruits.
Underlying macroeconomic factors: The Brazilian fruit market is heavily influenced by global economic conditions and exchange rates. A weak Brazilian real can make exports more attractive, while a strong currency can make imports more affordable. Additionally, climate change and extreme weather events can impact fruit production and supply chains. The Brazilian government plays a significant role in the fruit market through subsidies and regulations that aim to support domestic production and exports.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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