Key regions: United Kingdom, United States, Brazil, Germany, Italy
Brazil is a country known for its diverse and rich cuisine, and meat plays a significant role in its culinary culture. The meat market in Brazil has been developing in a unique way, shaped by various factors such as customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Brazil is one of the largest meat producers and exporters in the world, and Brazilians themselves are known for their love of meat. Beef is the most popular meat in Brazil, followed by chicken and pork. However, there has been a growing trend towards healthier and more sustainable eating habits, leading to an increase in demand for organic and grass-fed meat.
Trends in the market: One of the major trends in the meat market in Brazil has been the rise of plant-based meat alternatives. While traditional meat consumption remains high, there has been a growing interest in vegetarian and vegan lifestyles, leading to an increase in demand for meat substitutes. Additionally, there has been a shift towards more premium meat products, such as aged beef and specialty cuts.
Local special circumstances: Brazil is home to a large number of small-scale family farms, which play a significant role in the meat market. These farms often use traditional and sustainable farming practices, which has led to a growing interest in locally-sourced and organic meat. Additionally, Brazil's diverse regional cuisine has led to a demand for specific types of meat, such as goat meat in the Northeast region.
Underlying macroeconomic factors: Brazil's meat market is heavily influenced by global economic trends, as Brazil is one of the largest meat producers and exporters in the world. Changes in global demand and supply can have a significant impact on the Brazilian meat market. Additionally, Brazil's political and economic instability in recent years has led to fluctuations in meat prices and production levels. However, the Brazilian government has taken steps to support the meat industry, such as investing in infrastructure and promoting exports.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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