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Bike-sharing - Indonesia

Indonesia

Indonesia is expected to witness a significant growth in the Bike-sharing market, with revenue projected to reach US$70.85m by 2024.
It is estimated to display an annual growth rate (CAGR 2024-2028) of 11.95%, which is anticipated to result in a market volume of US$111.30m by 2028.
Moreover, the market is expected to witness a rise in the number of users, with an estimated 7.86m users users by 2028.
The user penetration rate is also projected to increase from 2.3% in 2024 to 2.7% by 2028.
The average revenue per user (ARPU) is expected to be US$10.89.
Furthermore, it is expected that 93% of total revenue in the Bike-sharing market will be generated through online sales by 2028.
In terms of global comparison, China is expected to generate the highest revenue, amounting to US$5,870m in 2024.
The bike-sharing market in Indonesia has seen significant growth due to the country's congested traffic and the government's push for sustainable transportation solutions.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

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Analyst Opinion

The Bike-sharing market in Indonesia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in Indonesia are increasingly looking for convenient and affordable transportation options, especially in urban areas where traffic congestion is a major issue. Bike-sharing services provide a flexible and cost-effective solution for short-distance travel, allowing users to avoid traffic and reach their destinations quickly. Additionally, the younger generation in Indonesia is more environmentally conscious and prefers sustainable modes of transportation, making bike-sharing an attractive option.

Trends in the market: One of the key trends in the Bike-sharing market in Indonesia is the adoption of digital technology. Bike-sharing companies are leveraging mobile apps and GPS tracking systems to streamline the user experience, allowing customers to easily locate and unlock bikes using their smartphones. This technological advancement has made bike-sharing more accessible and convenient for users, further contributing to its popularity. Another trend in the market is the expansion of bike-sharing services to suburban and rural areas. While bike-sharing initially gained traction in major cities, companies are now targeting smaller towns and rural communities where public transportation options are limited. This expansion has opened up new markets and increased the reach of bike-sharing services across Indonesia.

Local special circumstances: Indonesia is an archipelago with diverse geographical features, including densely populated urban areas, mountainous regions, and coastal areas. This diversity presents unique challenges and opportunities for the Bike-sharing market. In urban areas, bike-sharing services are well-suited to address traffic congestion and provide a convenient mode of transportation. In rural areas, bike-sharing can help bridge the transportation gap and provide an affordable alternative for commuting.

Underlying macroeconomic factors: The growing middle class and increasing urbanization in Indonesia have contributed to the growth of the Bike-sharing market. As more people move to cities and disposable incomes rise, the demand for convenient and affordable transportation options increases. Additionally, the government's focus on sustainable transportation solutions and initiatives to reduce emissions has created a favorable environment for bike-sharing companies to thrive. In conclusion, the Bike-sharing market in Indonesia is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience, affordability, and environmental benefits of bike-sharing services have made them a popular choice among customers in Indonesia, especially in urban areas. With the continued expansion of bike-sharing services and advancements in technology, the market is expected to grow further in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.