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Bike-sharing - Kazakhstan

Kazakhstan

By 2024, in Kazakhstan is expected to witness a revenue of US$1.44m in the Bike-sharing market, with a projected annual growth rate of 4.54% (CAGR 2024-2028), leading to a market volume of US$1.72m by 2028.
Furthermore, the market is expected to have around 200.70k users users by 2028, with a user penetration rate of 0.9% in 2024 and 1.0% by 2028.
The average revenue per user (ARPU) is estimated to be US$8.22.
Additionally, 92% of the total revenue in the Bike-sharing market will be generated through online sales by 2028.
It is worth noting that in a global comparison, China is expected to generate the most revenue, amounting to US$5,870m in 2024.
Kazakhstan's bike-sharing market is gaining momentum, with several new companies entering the space and expanding to major cities like Almaty and Nur-Sultan.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Analyst Opinion

The Bike-sharing market in Kazakhstan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Kazakhstan, there has been a shift in customer preferences towards more sustainable and eco-friendly transportation options. Bike-sharing provides an affordable and convenient solution for short-distance travel, especially in urban areas where traffic congestion is a common issue. Customers are increasingly opting for bike-sharing services as a way to reduce their carbon footprint and promote a healthier lifestyle.

Trends in the market: One of the key trends in the Bike-sharing market in Kazakhstan is the adoption of dockless bike-sharing systems. Unlike traditional docked systems, dockless bike-sharing allows users to locate and unlock bikes using a mobile app, making it more flexible and convenient. This trend has gained popularity in Kazakhstan due to its ease of use and accessibility. Another trend in the market is the integration of bike-sharing with other modes of transportation. Many bike-sharing companies in Kazakhstan are partnering with public transportation systems, allowing users to seamlessly switch between bikes and buses or trains. This integration provides a more efficient and interconnected transportation network, further driving the growth of the Bike-sharing market.

Local special circumstances: Kazakhstan is a vast country with diverse landscapes, ranging from urban cities to rural areas. This diversity presents unique challenges and opportunities for the Bike-sharing market. In urban areas, bike-sharing services are more popular due to the high population density and the need for alternative transportation options. On the other hand, in rural areas, bike-sharing services may be less prevalent due to lower population density and limited infrastructure.

Underlying macroeconomic factors: The growing economy of Kazakhstan has played a significant role in the development of the Bike-sharing market. As the country continues to experience economic growth, more people have disposable income to spend on transportation services. This has led to an increase in demand for bike-sharing services, as customers are willing to pay for the convenience and sustainability it offers. Additionally, government initiatives and policies promoting sustainable transportation have also contributed to the growth of the Bike-sharing market. The government of Kazakhstan has recognized the importance of reducing carbon emissions and improving air quality, leading to the implementation of measures that support the development of bike-sharing infrastructure and services. In conclusion, the Bike-sharing market in Kazakhstan is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards sustainable transportation, the adoption of dockless bike-sharing systems, the integration with other modes of transportation, and the government's support for sustainable transportation initiatives are all contributing to the expansion of the Bike-sharing market in Kazakhstan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.