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Ride-hailing - Kazakhstan

Kazakhstan

It is projected that by 2024, revenue in the Ride-hailing market in Kazakhstan will reach US$44.16m.
The market is expected to display an annual growth rate (CAGR 2024-2028) of -1.12%, which will result in a projected market volume of US$42.21m by 2028.
The number of users in this market is forecasted to amount to 4.43m users by 2028.
The user penetration rate is expected to be 20.7% in 2024 and is projected to increase to 21.4% by 2028.
The average revenue per user (ARPU) is anticipated to be US$10.76.
By 2028, it is expected that 100% of the total revenue in this market will be generated through online sales.
When compared globally, it is worth noting that the majority of the revenue will be generated China, with US$63,280m projected in 2024.
The Ride-hailing market in Kazakhstan is dominated by Yandex.Taxi, with a growing number of drivers and users in major cities.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in Kazakhstan has witnessed significant growth in recent years, driven by changing customer preferences and favorable market conditions.

Customer preferences: In Kazakhstan, customers are increasingly opting for ride-hailing services due to their convenience, affordability, and safety features. With the rise of smartphone penetration and improved internet connectivity, more people are embracing digital platforms for transportation. Ride-hailing companies have capitalized on this trend by offering user-friendly apps, multiple payment options, and 24/7 customer support. Moreover, customers appreciate the transparency and accountability provided by ride-hailing services, as they can track their rides in real-time and share their location with friends and family for added security.

Trends in the market: One of the key trends in the ride-hailing market in Kazakhstan is the growing popularity of shared rides. Shared rides allow customers to split the cost of the trip with other passengers heading in the same direction, making it a cost-effective option for daily commuters. This trend not only reduces congestion on the roads but also contributes to a more sustainable transportation system. Additionally, ride-hailing companies are expanding their services beyond urban areas to cater to the needs of customers in suburban and rural regions. This expansion is driven by the increasing demand for convenient transportation options in these areas.

Local special circumstances: Kazakhstan has a vast territory and diverse geography, which presents unique challenges for transportation. The country's harsh weather conditions, especially during winter, make ride-hailing services an attractive option for residents who want to avoid driving in challenging road conditions. Moreover, the growing urbanization in major cities like Almaty and Nur-Sultan has led to increased traffic congestion, making ride-hailing services a more efficient alternative to private car ownership. Additionally, the government of Kazakhstan has implemented regulations to ensure the safety and quality of ride-hailing services, which has further boosted customer confidence in these platforms.

Underlying macroeconomic factors: The development of the ride-hailing market in Kazakhstan is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and urbanization. This has resulted in a larger customer base for ride-hailing companies. Furthermore, the government's focus on digitalization and innovation has created a conducive environment for the growth of the ride-hailing industry. The availability of venture capital funding and supportive policies have encouraged the entry of new players in the market, fostering competition and driving innovation. In conclusion, the ride-hailing market in Kazakhstan is growing rapidly due to changing customer preferences, such as convenience and safety, along with favorable market conditions. The increasing popularity of shared rides and the expansion of services to suburban and rural areas are key trends in the market. The country's unique geography, government regulations, and underlying macroeconomic factors also contribute to the development of the ride-hailing industry in Kazakhstan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.