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Car-sharing - South Africa

South Africa

South Africa is projected to see a rise in revenue within the Car-sharing market, with a projected amount of US$1.20m by 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2028) of 4.48%, culminating in a projected market volume of US$1.43m by 2028.
In terms of users, the Car-sharing market is expected to have 39.88k users users by 2028, with a user penetration rate of 0.1% in 2024 and 0.1% by 2028.
The average revenue per user (ARPU) is expected to be US$35.59.
Moreover, 82% of total revenue generated in this market by 2028 will be generated through online sales.
It is worth noting that United States will generate the most significant revenue in the Car-sharing market globally, with an estimated revenue of US$3,066m in 2024.
South Africa's Car-sharing market is growing steadily as more urban residents seek flexible, affordable transportation options.

Key regions: United States, Germany, South America, Indonesia, Malaysia

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Analyst Opinion

The Car-sharing market in South Africa has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the development of the Car-sharing market in South Africa is the changing preferences of customers. With increasing urbanization and traffic congestion in major cities, people are looking for more convenient and cost-effective transportation options. Car-sharing provides a flexible and affordable alternative to owning a car, allowing customers to access a vehicle when they need it without the hassle of maintenance, insurance, and parking.

Trends in the market: The Car-sharing market in South Africa has seen a rise in the number of players entering the market. Both local and international companies have recognized the potential of the market and are investing in expanding their operations. This has led to increased competition, which is driving innovation and improving the quality of services offered to customers. Car-sharing companies are also increasingly focusing on sustainability, offering electric and hybrid vehicles as part of their fleets to cater to the growing demand for eco-friendly transportation options.

Local special circumstances: South Africa has a unique set of circumstances that contribute to the development of the Car-sharing market. The country has a well-developed road infrastructure, making it conducive for Car-sharing services. Additionally, the high cost of car ownership, including the price of vehicles, fuel, and insurance, makes Car-sharing an attractive option for many South Africans. Furthermore, the increasing awareness and adoption of digital technologies, such as smartphone apps, have made it easier for customers to access and book Car-sharing services.

Underlying macroeconomic factors: Several macroeconomic factors have also played a role in the growth of the Car-sharing market in South Africa. The country has a growing middle class with increasing disposable income, which has led to a higher demand for convenient transportation options. Additionally, the rising fuel prices and the need to reduce carbon emissions have encouraged people to explore alternative modes of transportation, such as Car-sharing. The government has also shown support for sustainable transportation solutions, implementing policies and incentives to promote the use of Car-sharing services. In conclusion, the Car-sharing market in South Africa is developing rapidly due to changing customer preferences, increasing competition, local special circumstances, and underlying macroeconomic factors. As more people seek convenient and cost-effective transportation options, Car-sharing is likely to continue its growth trajectory in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.