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Ride-hailing - Western Asia

Western Asia

The Ride-hailing market in Western Asia is expected to experience significant growth in the coming years.
By 2024, the projected revenue for this segment is estimated to reach US$2.06bn.
Moreover, this growth is expected to continue, with an annual growth rate (CAGR 2024-2028) of 4.85%, which would result in a projected market volume of US$2.49bn by 2028.
In terms of users, the number is expected to increase to 57.83m users by 2028, with an estimated user penetration of 24.0% in 2024 and 24.9% by 2028.
Additionally, the average revenue per user (ARPU) is expected to be US$38.55.
Online sales are predicted to become an increasingly important source of revenue for the Ride-hailing market, with 100% of total revenue expected to be generated online by 2028.
It is worth noting that China is projected to generate the most revenue in this market, with an estimated US$63,280m in 2024.
Ride-hailing services in UAE have witnessed a rise in demand due to the country's growing tourism industry and high expatriate population.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

Market

Region

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Analyst Opinion

The ride-hailing market in Western Asia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Western Asia are shifting towards convenience and efficiency, which has led to the increased adoption of ride-hailing services. Customers are looking for reliable and affordable transportation options that can be easily accessed through mobile applications. The convenience of booking a ride with just a few taps on a smartphone has made ride-hailing services a popular choice among consumers in the region. Trends in the ride-hailing market in Western Asia are also contributing to its growth. One notable trend is the rise of local ride-hailing companies that cater specifically to the needs and preferences of the local population. These companies understand the unique challenges and requirements of the market and have tailored their services accordingly. This localized approach has helped them gain a competitive edge over international ride-hailing giants. Another trend in the market is the increasing adoption of electric and hybrid vehicles by ride-hailing companies. This shift towards more sustainable transportation options is driven by both environmental concerns and government regulations. Western Asian governments are actively promoting the use of electric vehicles to reduce air pollution and dependency on fossil fuels. Ride-hailing companies are capitalizing on this trend by incorporating electric and hybrid vehicles into their fleets, attracting environmentally-conscious customers. Local special circumstances also play a role in the development of the ride-hailing market in Western Asia. The region's urban centers are characterized by high population densities and traffic congestion, making traditional transportation options less attractive. Ride-hailing services provide a convenient alternative, allowing customers to avoid the hassle of driving and finding parking in crowded cities. Additionally, Western Asia has a large population of young, tech-savvy individuals who are early adopters of new technologies, further driving the demand for ride-hailing services. Underlying macroeconomic factors, such as economic growth and increasing disposable income, are also contributing to the development of the ride-hailing market in Western Asia. As the region experiences economic prosperity, more people are able to afford transportation services beyond public transportation. This has created a growing market for ride-hailing companies, who are able to offer affordable and convenient transportation options to a larger customer base. In conclusion, the ride-hailing market in Western Asia is growing and developing due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The convenience, efficiency, and affordability of ride-hailing services have made them a popular choice among consumers in the region. As the market continues to evolve, ride-hailing companies are likely to innovate and adapt to meet the evolving needs of customers in Western Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.