Market Insights Mobility Travel & Tourism

Camping - Southeast Asia

Southeast Asia

By 2024, the Camping market in Southeast Asia is expected to generate a revenue of US$390.10m.
Looking ahead, the market is projected to grow at an annual rate of 17.50%, leading to an estimated market volume of US$743.60m by 2028.
Furthermore, the number of users in this market is expected to increase to 6.67m users by 2028, with a user penetration of 0.6% in 2024 that is anticipated to rise to 0.9% by 2028.
The average revenue per user (ARPU) is forecasted to reach US$99.61.
In the coming years, online sales are predicted to contribute 61% of the total revenue in the Camping market by 2028.
It is noteworthy that United States is projected to generate the most revenue globally in the Camping market, with an expected revenue of US$23,270m in 2024.
Camping in Southeast Asia, particularly in Thailand, has been on the rise in recent years due to the country's beautiful natural landscapes and affordable camping facilities.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in Southeast Asia has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Southeast Asia are increasingly drawn to camping as a way to reconnect with nature and escape the hustle and bustle of urban life. The region's diverse landscapes, ranging from lush rainforests to pristine beaches, offer a variety of camping experiences that cater to different preferences.

Trends in the market: In Thailand, there has been a growing trend of eco-friendly and sustainable camping options, with many campgrounds implementing green initiatives to attract environmentally-conscious campers. In Malaysia, glamping (luxury camping) has been gaining popularity among tourists looking for a more comfortable outdoor experience. Meanwhile, in Indonesia, adventurous travelers are seeking out remote camping sites off the beaten path for a truly immersive wilderness experience.

Local special circumstances: One of the unique aspects of the Camping market in Southeast Asia is the rich cultural heritage and traditions that influence camping practices in the region. For example, in countries like Vietnam and Cambodia, camping often involves communal activities such as sharing meals and storytelling around the campfire, creating a sense of community among campers.

Underlying macroeconomic factors: The growth of the Camping market in Southeast Asia can also be attributed to the region's increasing disposable income levels and a growing middle class with a penchant for experiential travel. As more people seek unique and authentic travel experiences, camping has emerged as a popular choice for adventure enthusiasts and nature lovers looking to explore the great outdoors.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.