Hotels - Europe | Statista Market Forecast

Revenue in the Hotels segment is projected to reach €108.20bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.07%, resulting in a projected market volume of €112.90bn by 2027.
In the Hotels segment, the number of users is expected to amount to 283.80m users by 2027.
User penetration is 32.2% in 2023 and is expected to hit 33.5% by 2027.
The average revenue per user (ARPU) is expected to amount to €0.40k.
In the Hotels segment, 85% of total revenue will be generated through online sales by 2027.
In global comparison, most revenue will be generated in the United States (€103,600.00m in 2023).

The Hotels segment includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone. Well-known providers are Hotels.com, trivago, and Booking.com. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent all hotel guests. The scope includes domestic and outbound travel.

Private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.

in-scope

Booked directly via the providers website, through a tour operator, an online travel agency (OTA), a travel agency or by telephone

out-of-scope

Private accommodation and holiday flats, private room and accommodation rentals (e.g. Airbnb)

Please wait

Download PDF FAQs and more info on the methodology