Market Insights Mobility Travel & Tourism

Camping - Europe

Europe

It is projected that the Camping market in Europe will generate a revenue of US$5.40bn by 2024.
Furthermore, an annual growth rate of 4.09% (CAGR 2024-2028) is expected, which will result in a projected market volume of US$6.34bn by 2028.
Additionally, the Camping market is expected to have 34.49m users users by 2028, with a user penetration of 3.6% in 2024 and an expected increase to 4.1% by 2028.
The average revenue per user (ARPU) is estimated to be US$175.50.
Moreover, it is projected that 59% of the total revenue in the Camping market will originate from online sales by 2028.
Finally, in comparison to other countries, United States is expected to generate the most revenue in the Camping market, with a projected revenue of US$23,270m in 2024.
In Germany, camping is a popular choice for families who enjoy outdoor activities and the country's scenic landscapes.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Europe has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Europe are increasingly seeking unique and immersive experiences when camping. They are looking for campsites that offer a variety of amenities such as glamping options, outdoor activities, and eco-friendly initiatives. Additionally, there is a growing interest in off-the-grid camping experiences, where individuals can disconnect from technology and reconnect with nature.

Trends in the market: In countries like France, Spain, and Germany, there has been a rise in the popularity of luxury camping options, known as "glamping. " These accommodations offer high-end facilities such as comfortable beds, private bathrooms, and gourmet dining options, attracting a more upscale clientele. On the other hand, countries like Sweden and Norway are seeing a trend towards wild camping, where travelers can pitch their tents in remote natural settings for a more rugged experience.

Local special circumstances: Countries like Italy and Croatia, with their beautiful coastlines and picturesque landscapes, have seen a surge in beach camping. This trend appeals to travelers looking to combine a traditional camping experience with a beach vacation. Additionally, countries in Northern Europe such as Iceland and Finland are capitalizing on their unique natural phenomena like the Northern Lights and Midnight Sun to attract campers seeking unforgettable experiences.

Underlying macroeconomic factors: The increasing popularity of camping in Europe can be attributed to several macroeconomic factors. The rise of the sharing economy has made it easier for individuals to rent out their campsites or offer unique camping experiences, contributing to the market's growth. Additionally, the growing awareness of sustainable travel practices has led to an increase in eco-friendly camping options across the continent, appealing to environmentally conscious consumers. Furthermore, the trend towards domestic tourism following the COVID-19 pandemic has boosted the camping market as more Europeans opt for outdoor vacations closer to home.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.