Vacation Rentals - Europe | Statista Market Forecast

Revenue in the Vacation Rentals segment is projected to reach US$32.65bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.38%, resulting in a projected market volume of US$34.49bn by 2027.
In the Vacation Rentals segment, the number of users is expected to amount to 204.30m users by 2027.
User penetration is 23.3% in 2023 and is expected to hit 24.1% by 2027.
The average revenue per user (ARPU) is expected to amount to US$164.80.
In the Vacation Rentals segment, 78% of total revenue will be generated through online sales by 2027.
In global comparison, most revenue will be generated in the United States (US$19,390.00m in 2023).

The Vacation Rentals segment comprises of private accommodation bookings. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent the aggregated number of guests. The scope includes domestic and outbound travel.

Hotels and professionally-run accommodation such as guest houses are not included.

in-scope

Short-term rental of private rooms or flats via portals such as Airbnb or telephone

out-of-scope

Hotels and professionally-run accommodation such as guest houses

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