Key regions: United Kingdom, United States, Brazil, Japan, Netherlands
Romania, a country in Southeast Europe, has been emerging as a major player in the Business Process Outsourcing (BPO) market in recent years, attracting a growing number of foreign investors.
Customer preferences: One of the main reasons for Romania's success in the BPO market is its highly skilled and multilingual workforce. The country has a large pool of talented professionals who are fluent in multiple languages, including English, French, German, Italian, and Spanish. This has made Romania an attractive destination for companies looking to outsource their customer service, technical support, and other back-office functions.
Trends in the market: The BPO market in Romania has been growing steadily over the past few years, driven by a combination of factors such as cost savings, access to a skilled workforce, and the country's strategic location. The market is expected to continue to grow in the coming years, as more companies look to outsource their operations to reduce costs and increase efficiency.One of the key trends in the Romanian BPO market is the shift towards more complex and value-added services. While the country has traditionally been known for its low-cost, high-volume services, such as call centers and data entry, there is now a growing demand for more specialized services, such as finance and accounting, HR management, and IT services. This trend is being driven by the increasing sophistication of Romanian BPO providers, who are investing in new technologies and training programs to expand their capabilities.
Local special circumstances: Romania's strategic location in Europe has also been an important factor in its success in the BPO market. The country is well-connected to major European markets, making it an ideal location for companies looking to serve customers across the region. Additionally, Romania has a stable political and economic environment, which has helped to attract foreign investors and create a favorable business climate.
Underlying macroeconomic factors: The Romanian economy has been growing steadily in recent years, driven by strong domestic demand and a growing export sector. The country has a large and well-educated workforce, with a high level of technical expertise in areas such as IT, engineering, and manufacturing. Additionally, Romania has a favorable tax regime and a low cost of living, making it an attractive destination for foreign investors.In conclusion, the BPO market in Romania is poised for continued growth in the coming years, driven by a combination of factors such as cost savings, access to a skilled workforce, and the country's strategic location. With its highly skilled and multilingual workforce, stable political and economic environment, and favorable business climate, Romania is well-positioned to become a major player in the global BPO market.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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